Enterprise logo design should pay attention to the following aspects:
1, the graph itself gathers wealth and energy, but can't consume money and disperse energy, which conforms to the natural laws of the universe. Auspicious color, in line with the principle of the five elements. How lucky the living are, how fierce the rebels are. Enterprise logo logo should be combined with the characteristics of the industry, and any industry can be classified as five elements. If you collide with the industry, there are many obstacles.
2, at a glance, easy to identify. As an important part of corporate image, corporate logo is the largest part of visual system. If you can't highlight your own characteristics, you will lose your role in promoting yourself.
3. The design should be carried out on the premise of clearly understanding the purpose, scope of application and relevant laws and regulations of the design object and deeply understanding its functional requirements.
4. The design must fully consider the feasibility of its realization, and adopt corresponding design means according to its application form, materials and production conditions. At the same time, we should also consider the visual effect when it is applied to other visual communication modes (such as printing, advertising, imaging, etc.). ) or zoom in and out.
5. The design should conform to the intuitive acceptance, aesthetic consciousness, social psychology and taboos of the target object.
6. Creativity must be carefully scrutinized, and strive to be profound, ingenious, novel and unique, with accurate ideographic meaning and stand the test of time.
7. The composition should be concise, beautiful and conformable (suitable for its application form).
8. Graphics and symbols should be concise, general and artistic.
9. Follow the artistic law of logo design, creatively explore appropriate artistic expression forms and techniques, and temper precise artistic language, so that the designed logo has a high overall aesthetic feeling and obtains the best visual effect.
Guangzhou Yan Rui Advertising Co., Ltd. was established in 2002 and is headquartered in Guangzhou. Yan Rui Advertising is one of the well-known brand VI design and album design companies in China, with more than 10 years of logo design experience and excellent domestic design planning team. Committed to "continuously narrowing the distance between brands and consumers and enhancing the core value of corporate brands". There are many well-known enterprises such as Evergrande Group, Wanda Group, Watsons, Guangzhou Automobile Group, Guangzhou Pharmaceutical Group, Poly Real Estate, Nanyue Fund, Lingnan Group, Bank of China, Synbiotics, Mead Johnson and so on. It is the first comprehensive service provider of "full value chain brand management" in China.
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