Brokerage team; It has become a common business model to develop customers through brokers, provide information consultation for customers and give brokers a certain percentage of commission according to the transaction volume of customers. broker
The system has formed a certain scale in the securities market.
2. Brokerage system promotes the development of brokerage business of securities companies. The development of broker system and securities companies is conducive to improving operating efficiency, optimizing personnel structure and improving service quality.
Our business needs are inseparable. After the implementation of the broker system, ordinary employees are gradually transformed into brokers through personnel transfer and linking benefits with performance, and employees' income is directly linked to transaction volume.
Employees' work enthusiasm and hardship awareness have been significantly improved, greatly improving work efficiency and service quality; The superior distribution mechanism has also attracted a group of outstanding external talents to join the brokerage firm.
The ranks of people have brought new customers and trading volume to securities companies.
3. The specific operation mode of the broker system is not standardized, showing diversity. China's securities market is still in the early stage of development, and securities brokers are relatively new things, so for securities,
There is no uniform qualification standard and code of conduct for securities brokers. This makes various securities companies take various forms in the concrete implementation of the broker system, even within the same securities company.
All the same. Specifically, these differences are mainly reflected in: whether brokers and brokers are subordinate; Whether the broker enjoys or partially enjoys the original salary and welfare benefits; Broker commission percentage
High and low; The degree of business support of brokers to brokers; Whether there is division of labor and cooperation between brokers.
Several aspects.
4. There is a big gap between the actual business level of employees in securities companies and the level of securities brokers. A successful securities broker needs to be based on comprehensive securities professional knowledge and good social relations.
At present, domestic securities brokers are mainly transferred from the business departments of securities companies, which are quite different from the standards of securities brokers in terms of knowledge structure, information channels and social networks.
Distance, which leads to the superiority of the securities broker system, because human factors can not be given full play.
At present, brokers of many securities companies do not have the ability to provide high-level investment consulting services to customers, which is far from the standard of real securities brokers.
5. Securities brokers lack effective business support from securities companies and mainly rely on their own strength to develop. The implementation of the securities broker system is a comprehensive project, not just a group of brokers and a
Distribution system; From transaction support, professional training to information consultation, the support and cooperation of securities companies are needed to create a good development environment for securities brokers. At present, many securities companies
There is a certain deviation in our understanding of the brokerage system, and we think that as long as the brokerage system is implemented, it will certainly promote the growth and development of brokerage business, but it lacks effective business support and necessity for securities brokers.
Important management. So that securities brokers can only rely on their own strength to carry out business, and the development is extremely difficult and uneven when the customer base is relatively weak and the general professional quality is not high? Cause syndrome
There is a centrifugal tendency between brokers and brokers, which objectively leads to some irregular behaviors, including entrusting financial management for customers.
Trend article
1. The securities broker system will move from chaos to unification and standardization. With the in-depth development of the securities broker system, various models will be adjusted and improved according to the implementation effect, and some of them are good.
This model will be used for reference and promoted, and will gradually become the industry standard; Management will also testify in the end.
We should standardize the qualification and professional behavior of securities brokers according to the actual situation, so as to promote the gradual unification and standardization of the securities broker system.
2. The services of securities brokers will develop in the direction of specialization and consultancy. At present, the ability of securities brokers to provide information consulting services to customers has been continuously improved, and the survival of the fittest has passed through the market.
China securities market will gradually produce a number of brokers with outstanding professional quality and considerable customers. They will form the main body of the future broker team and provide high-quality investment consulting services for customers.
; Trading varieties will be increasingly diversified and complicated, and the degree of specialization of securities brokers' consulting services will also be continuously improved, so that the value of securities brokers can be truly reflected.
3. Securities brokers will play a more important role in the brokerage business of securities companies. It has become an inevitable trend for the securities brokerage business to develop from extensive management to intensive management pursuing efficiency and quality.
Potential. With the continuous development of communication and trading means, with the unified support of the company's various business resources, the impact of brokerage business on current business outlets will be reduced by developing and maintaining customers through securities brokers.
Dependence can not only provide better service for customers, but also greatly reduce brokerage business.
Operating costs. Therefore, it can be predicted that in the future, securities brokers will gradually assume the functions of existing securities business outlets and play an increasingly important role and influence in their brokerage business.
4. Securities brokers will change from individual operation to team cooperation. Because of the need to provide all-round services to customers, when customers develop to a certain scale, they rely solely on the strength of brokers.
It is difficult to meet the investment needs of all customers. Therefore, it will be possible to produce a team management model with senior brokers as the mainstay and junior brokers as the supplement: senior brokers are responsible for customer development, investment consulting and other majors.
Cooperate with strong industries; Junior brokers provide customers with general services such as transaction inquiry. Establish a team of securities brokers with division of labor and cooperation.
Securities brokers will be challenged by high-tech trading methods represented by online trading. In the United States and other western developed countries, online securities trading has developed rapidly, which has had a huge impact on traditional securities brokerage and trading.
Simple methods have had a great impact. Through the network, customers can be developed across regions and countries; It can provide powerful service functions including transaction inquiry and information consultation services on the Internet.
Electronic brokers came into being. China's securities online trading is in the early stage of development, and some basic conditions needed for online trading are not fully met, but online trading is one of the future securities trading.
This development direction has been recognized by the industry. Once online trading is fully applied and promoted, it will certainly have a certain impact on the development of securities brokers. How to adapt to the whole network era
The new market environment will be an important issue that must be considered in the long-term development of the securities broker system. If the securities broker system can be effectively combined with online trading, it will gain greater development space.