Let more people enjoy the high-quality life endowed by the products of New Australia.
Corporate mission-
Create a dynamic, responsible and sustainable modern enterprise.
Business purpose-
Intensive management and specialized production
Company objectives-
Strive to become the best yarn supplier in the world.
Innovative ideas-
Technological innovation, product innovation, quality innovation and management innovation.
Enterprise management objectives-
Realistic quality, technological innovation and sincere service.
Quality concept-
Pure Australian wool, international quality.