Woodruff also began to develop Coca-Cola's international business, mainly through export. Perhaps his most famous move was to respond to General Eisenhower's call at the beginning of World War II to ensure that every soldier could get a bottle of Coca-Cola at a price of 5 cents anywhere, regardless of the cost.
Coca-Cola's bottling plant, with the US military's introduction to the world, has gained an absolute dominant market share in European and Asian countries, and this dominant position has been maintained until 199 1 year.
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From 65438 to 0948, Shanghai became the first overseas city for Coca-Cola to sell more than one million TEUs.
However, 22 years later, with the withdrawal of the American Embassy, Coca-Cola also withdrew from the Chinese mainland market. In the following 30 years, this kind of drink, which tastes a bit like Chinese medicine, has never appeared in the mainland market again.
1978 65438+February19, the day after the formal establishment of diplomatic relations between China and the United States, Coca-Cola Company officially announced its return to China in the United States and signed an agreement with China Grain and Oil Import and Export Corporation. According to the agreement, Coca-Cola's first bottle decoration factory in Chinese mainland will be provided by the Chinese side, and Coca-Cola will get an advanced production line.
Baidu Encyclopedia-Coca Cola