Securities company advertisement

It is useless for enterprises to become bigger; Large enterprises that have closed down are everywhere! The key is to be strong; Small and medium-sized enterprises should learn to fight guerrilla warfare, avoid confrontation with big brands, and concentrate their superior forces on attacking the weak links of big brands. Although the overall strength of big brands is strong, there will always be details that cannot be taken into account, and it is impossible to be the first in all categories, consumer groups and channels. So what small and medium-sized enterprises need to do is to find the marketing weakness of big brands and concentrate their firepower. Brand marketing is not a simple planning; Brand is a breakthrough business model based on its own products, combining competing products and consumers. At the same time, for small and medium-sized enterprises; The more you can't afford big advertisements; If you want to do the basic skills of the brand; Product homogeneity, brand differentiation! The basic skills of these brands include: how to change from selling products to selling brands, reshape positioning, differentiate and innovate products, enhance the "brand" of packaging and build a model market.