Corporate vision's Spectrum Brands, with the aim of "becoming a global leader in excellent value consumer goods", has a history of establishment and development that can be traced back to 1906, 1930 changed its name to Rayovac, and 1997 was listed on the new york Stock Exchange. After that, Rayovac's battery business gradually expanded around the world, expanding to Europe under the brand of Varta and Latin America under the brand of Rayovac. After that, in 2003, 2005, 20 10, the company continuously expanded its product field through multiple mergers and acquisitions. In the meantime, in order to better express the company's brand and diversified product lines, in 2005, the company officially changed its name from Rayovac to Spectrum Brands. Since then, Spectrum Brands has successively acquired Tetra, a global high-end aquaculture brand, and merged with Russell Hobbs, the world's leading household appliance company, to further establish its global market positioning of high-end consumer goods and become a global consumer electronics company worth $3 billion.
Pinpu acquires Stanley Black & Decker Hardware Home Furnishing Group (HHI)
20 12,65438 In February, Spectrum Brands, a company listed on the NYSE and one of the top 500 companies in the United States, successfully acquired Stanley Black & Decker Hardware Home Furnishing Group (HHI) with the reputation of king of hardware for1400 million dollars, and the annual sales in 2012 years reached 4.2 billion dollars.
After the acquisition, for Pinpu Company, firstly, Pinpu's chips were strengthened, and the annual sales in 20 12 reached 4.2 billion US dollars; The second is to expand the global talents-the original 6 198 employees and the new 6272 employees of HHI Group will make the total number of employees in the company exceed 12000; Third, the product line and comprehensive strength of the brand have been strengthened-HHI Group will become the second largest business group among the four business branches of the brand, thus improving the vertical manufacturing capacity and expanding the global market layout; Fourth, the income channels and customer groups have been expanded-HHI Group has a large number of wholesale franchise stores and product channels, which is helpful to promote the product spectrum to the HHI Group's direct sales model and hardware channel business concentration, and help to integrate retail marketing, market development and global business development.
As far as Stanley Hardware Home Furnishing Group (HHI) is concerned, the product spectrum takes "constant performance, lower price and higher value" as the value model, pays attention to product performance, R&D and cost control, and pays attention to sales network construction to achieve sustainable growth, which is very consistent with the development strategy and goal of HHI Group. Relying on a good product spectrum platform will be more conducive to the development of HHI Group's focus on hardware and home business. In fact, this is also one of the mature manifestations of the hardware industry-market segmentation, that is, production enterprises should be more focused and professional, thus becoming the leader of product categories. Through market segmentation, we can concentrate on meeting the needs of specific markets, formulate targeted marketing strategies and improve the competitiveness of enterprises. After becoming a new member of Pinpu Company, Pinpu Hardware Home Furnishing Group will surely bring sustained and stable growth through professional, personalized and continuous services.