Enterprise strategy of Xinhua Trust Co., Ltd.

● Cooperation strategy: actively introduce foreign capital, technology and management, rapidly enhance the comprehensive strength of the company, and shorten the gap with the international financial services industry.

● Regional strategy: Focus on Beijing, Shanghai, Shenzhen, Chongqing, Guangzhou, Northeast China, Tianjin and Northwest China, seize the commanding heights and extend the business reach to the whole country.

● Talent strategy: fully implement the construction of professional manager system, establish an employment mechanism with clear rewards and punishments, and cultivate a team of high-quality professional managers.

● Product strategy: provide a package of financial services and use various financial tools and means to create value for customers and provide value-added services; Gradually form a group structure with trust as the leader and funds, investment, securities and investment as the fulcrum.

● Brand strategy: strengthen information construction, establish a wide marketing network, and establish a market image of "honesty, innovation and professionalism" in the domestic capital market.