Zhou outsourced clothing and sales to other enterprises, and only kept the brand of "Mi Bang Wei", which saved a lot of early production costs, mobilized the enthusiasm of other enterprises or franchisees, and took "win-win" as the biggest selling point.
In the process of Metersbonwe Bang Wei's "outsourcing", franchise sales and clothing production are 100% outsourced. There are two kinds of sales outlets, one is a direct store and the other is a franchise store. There are 22 1 1 direct stores and franchise stores in China, of which 1927 are franchise stores, accounting for 87%, and there are only 284 direct stores. After joining, the goods are provided by Metersbonwe Bang Wei Bang Wei, 25% of the sales revenue goes to the franchisee, and the rest goes to Metersbonwe Bang Wei Bang Wei. In this way, franchisees and companies have effectively become the same interest subject, and franchisees are desperately selling for profit. Besides making money, Metersbonwe Bang Wei has gained a long-awaited market share and brand marketing channels, killing two birds with one stone. The primary purpose of Metersbonwe Bang Wei IPO is to raise funds in this way, continue to expand market share and expand marketing channels.
This business model inevitably faces complex logistics and distribution problems. Mi Bang Wei doesn't have much financial resources to carry out logistics distribution by himself, but Zhou still adheres to the spirit of "virtual operation" and subcontracts the logistics to a logistics company in a limited way, and the whole deployment data is controlled by the company itself.
Therefore, Metersbonwe Bang Wei really has only four parts in its own hands: commodity planning, product design, partial raw material procurement and a small number of direct stores.
Zhou clearly understands that his company is at the center of the whole production and operation chain, and a lot of information and data are in his own hands. How many orders should be placed with which supplier and how many products should be sent to which region are all monitored by themselves. Therefore, Mi Bang Wei attaches great importance to the upgrading and development of information systems, which is the second purpose of Mi Bang Wei's IPO. The top leaders of the company have a strong sense of crisis and vigilance, and they are not complacent because of their staged success. They are always calm and cautious in their actions, "walking on thin ice with trepidation".
Enterprise quotation
According to objective laws, it is not normal for everyone to report good news and everyone to report bad news. Especially when everyone applauds, it is easy to produce complacency and blind self-confidence, which is the biggest crisis.
What you think in your heart is what you will achieve. Character determines fate. Many comrades have broadened their horizons, but their hearts have not improved. They were carried away by victory, and their eyes were low and dangerous.
The enterprise is still in the stage of starting a business, but the platform for starting a business again is different. If everyone has this mentality, it is very dangerous.
There are rules for big things, and mistakes are often made in small things. We must be strict with the details and be alert to the fact that "the embankment of a thousand miles is destroyed by the ant nest." The company emphasizes the important role of fast pace in development. Always one step ahead of the market in strategic planning and one step ahead of competitors, and emphasize and have firm execution in strategic implementation.
The company pays attention to Zhang Chi. In some transition periods of enterprise development. Emphasize the importance of hard work and solid foundation to sacrifice the rapid development in a short time.
In the supply system. Pursue the optimization of production efficiency and resource allocation efficiency, establish a planned rapid system: rapid response, rapid supply, rapid consumption, rapid change and rapid update, and take the global highest efficiency-the total supply chain cycle of 22 days as the competitive goal. Strengthen the consciousness of total quality management and preventive quality management, and create quality management based on consumer demand. At the same price, the product quality is better than that of similar competitors, and at the same quality, the product price is lower than that of similar competitors.
At the same time, the company pays attention to avoid unnecessary or beyond brand positioning quality in product development and production to ensure cost advantage and brand consistency. Enterprise quotation
Any powerful enterprise in the world is cost-saving, and luxury enterprises are hopeless. It is shameful to waste money.
What exactly is cost management? It's not just about increasing revenue and reducing expenditure. Creating value is also a kind of cost management. Control and creation complement each other. In the past, when talking about cost management, people often thought of control, but forgot to create control.
Enterprises pursue input-output optimization and overall cost optimization. In terms of products, specifically, the weighted average cost remains low, the annual average price increase rate remains scientific, and the average cost of market competition remains low.