Philips itself has undergone many changes, but the soul of the company has never changed. That's because since the company 189 1 was founded, our mission has become a part of the company, that is, to improve people's quality of life by introducing meaningful innovations in time.
Our vision
In today's world, all aspects of people's lives are becoming more and more complicated, and we strive to bring "simple memory" to people.
Brand Promise
We let people benefit from innovation through brand promise, who is "kind and simple". This brand promise sums up our determination to provide solutions that are "innovative, advanced, easy to experience and designed for users' needs".
Vision 20 10
Philips is transforming into a truly market-oriented and people-oriented company. Including strengthening the company's in-depth development in the three core areas of medical care, quality of life and lighting. As part of the "Vision 20 10" strategy, Philips set up three business divisions from June 65438+ 10/day, 2008, in order to simplify the business structure, namely, Philips Health Care, Philips Quality Life and Philips Lighting.
"Vision 20 10" makes Philips a global leading brand of "Healthy, Comfortable and Quality Life" through a clear strategy for the company's three core business departments.
"Vision 20 10" puts customers at the center of all our actions.
Vision 20 10 announced that Philips expects to improve its profitability and hope to double its pre-tax earnings per share by 20 10.