CR Vanguard, a number of well-known brands such as Coffee/Ewanjia, is a state-owned holding enterprise group directly under the central government, an excellent chain enterprise group under China Resources Group, a Fortune 500 enterprise and one of the largest chain enterprise groups in China.
It owns CR Vanguard, Su Guo, Ole, blt, V+, Tesco Express, VnGO, Ode to Joy, Leduhui, Huaruntang and Voi_la! , VIVO harvesting, Pacific Ocean
Coffee, ten thousand and many other well-known brands, among which the supermarket business has ranked first in the national supermarket chain for many years.
CR Vanguard was founded in 1984. In the past 30 years, CR Vanguard has been playing an exemplary role in the fields of sustainable development, corporate social responsibility and employment opportunities.
In 20 14 years, the sales of self-operated stores in CR Vanguard reached 104 billion yuan, and the total number of self-operated stores reached 4 127.
In 20 14, the business of CR Vanguard and Tesco in China merged, which was an important step for national brands to connect with the international market and realize leap-forward development.
Up to now, after the completion of the joint venture company, CR Vanguard has entered 3/kloc-0 provinces, autonomous regions, municipalities directly under the central government and special administrative regions, and 264 cities, with more than 300,000 employees.
CR Vanguard, as an outstanding corporate citizen, has long adhered to and actively participated in the undertakings beneficial to society and ecological environment, such as people's livelihood security, quality improvement, environmental protection and energy conservation, and strived to become a friendly and friendly community member, establish a win-win strategic partnership, and persist in maximizing employee value and rationalizing shareholder value.
CR Vanguard adheres to the principle of "hand in hand with you"
Change life ",through continuous optimization and development, is committed to becoming an excellent enterprise to improve the quality of life of the public.
Logo interpretation
The new LOGO of CR VANGUARD coincides with Vanguard of Vanguard nation, and the bright red color gives customers a more concise style experience and a more vivid image perception.
Six-pointed star modeling, flat image design and upward movement can not only present a style that conforms to the times and international characteristics, but also mobilize the audience's most direct visual association, and always convey CR Vanguard's business philosophy of "fashion, quality, intimacy, freshness, low price and convenience".
Development course ★ 1984, China Resources Supermarket was founded in Hong Kong; ★ 199 1 year, China Resources Supermarket first entered the mainland city of Shenzhen, and developed in East China and North China successively in 1995 and 1998; ★ In 2002, China Resources acquired Wanjia Department Store and established CR Vanguard Co., Ltd.; ★ In 2003, CR Vanguard brand was officially launched ★ In 2004, China Resources acquired suguo supermarket; ★ In 2005, CR Vanguard acquired 28 stores under Tianjin Yuetan Group in an all-round way, and gained the leading position of supermarket chains in Jinnan District; The acquisition of Ningbo Cikelong Supermarket in the same year filled the market gap of CR Vanguard in Ningbo and further strengthened the company's development in East China. ★ In 2006, CR Vanguard and Ningbo Fubon Group jointly invested in the establishment of Ningbo CR Vanguard Co., Ltd. and set up a new company to enter the Ningbo market in a strategic way; ★ In 2007, China Resources Group acquired Tianjin World Supermarket, which filled the business gap of CR Vanguard in northwest, northeast and central China, and further accelerated the development of CR Vanguard's national layout.
★20 1 1 On July 29th, China Resources Venture announced that it would acquire 0/00% equity of Jiangxi Hongkelong Department Store Investment Co., Ltd. for 3.69 billion yuan, and the price was paid in cash.
Product classification: supermarket, commercial service/domestic service, daily life service brand concept: hand in hand with you.
Chen Shuo, CEO: Tel: 0755-2568500 1, 25685002 Brand year: 1984.