Li Ning Company was established in 1990. After 20 years of exploration, it has gradually become a leading international sports brand company representing China. Li Ning Company adopts multi-brand management development strategy. Besides its own core brand, Li Ning also owns Le Tu brand (Lotto), Iger brand and Z-DO brand. In addition, Li Ning Company holds Shanghai Shuangxi and wholly acquires Kaisheng Sports. On August 23, 20 12, it recorded a full-year loss for the first time since its listing.
See the figure below for the location of the company headquarters: