Xpeng Motors set up a sales service company in Yinchuan. What is the purpose of setting up this company?

Xpeng Motors is an internet electric vehicle company in China, which mainly develops and produces new energy electric vehicles. After several years of development, the company has occupied a large market share of new energy vehicles in China. Xpeng Motors was originally positioned as an internet car company, so their offline sales channels did not have much advantage. With the change of market conditions, their sales model no longer has many advantages, so Xpeng Motors recently set up its own sales department in Yinchuan, which is mainly responsible for improving its sales ability and brand image.

Xpeng Motors is a newly established automobile company. The initial business philosophy of the best car companies is to learn from Internet mobile phone manufacturers. He mainly imitates Xiaomi's business strategy, mainly using online sales, supplemented by offline sales. This really played a very good role in the early years of the development of the Internet, which enabled their enterprises to develop rapidly. Internet users are mostly young people, so the original intention of this company is to build the first electric car for young people. This novel idea has won the recognition of most young consumer markets. At present, most of the high-end cars on the market are occupied by Weilai Company and Lee one Company. Xpeng Motors' internet-based sales thinking will inevitably change, so they can only focus on offline, and then they set up their own sales department in Yinchuan.

People who are familiar with the brand Xpeng Motors are more young people, because young people prefer to look up information from the Internet. Most middle-aged people with stronger purchasing power don't know much about this brand, because there are few offline stores of Xpeng Motors, and the shopping concept of middle-aged people is more inclined to offline experience. As the high-end market was quickly occupied by competitors, Xpeng Motors keenly felt the strategic adjustment that had to be made. The sales department they opened in Yinchuan this time is a good attempt to transfer their automobile brands from online sales to offline, which can not only meet the consumption patterns of young people, but also bring a large part back to middle-aged consumers. The sales department in Yinchuan is just the beginning. In the future, Xpeng Motors will set up more sales departments all over the country.

Judging from the market feedback, Xpeng Motors has been affirmed by most consumers, and the quality and experience of new energy vehicles they produce are excellent. This time, Xpeng Motors set up a sales department in Yinchuan, but he was not satisfied with the online sales performance. He wants to gain more markets offline, so that his good products can be actually experienced by more and more consumers.