Double happiness is a cigarette brand, which belongs to Shanghai Tobacco Group Co., Ltd. Double happiness is the favorite of the older generation. This is a brand with a long history. The market is mainly in the south, and the sales volume has reached an astonishing 65.438+0.935 million boxes and 4.837 billion packages.
In the national top ten cigarette sales rankings, Shuangxi ranked first. It is the representative of Guangdong cigarettes. We have always adhered to independent innovation and taken the road of differentiation, maintained the unique high-fragrance style of Shuangxi, created the category of "original fragrance", and formed a strong national brand based on three types of cigarettes, with two types of cigarettes as advantages and one type of cigarettes as the leading edge in the high-end market. Cigarettes, with simple and generous packaging, mellow taste, unique double happiness fragrance and rich elegance, have always been the first choice for wedding banquets.
Double happiness brand history
Guangdong Nanyang Tobacco Company was established in Hong Kong from 65438 to 0905 as a representative of the national cigarette industry. Based on the original intention of "saving the country through industry", the founders Jane and Jane Yujie began to devote themselves to the cause of "Let China people smoke their own cigarettes". 1906, the company first introduced "Double Happiness" brand cigarettes. Later, the company reorganized and launched "Double Happiness" brand cigarettes. 19 16 Nanyang company set up a factory to produce cigarettes in Shanghai, and "Double Happiness" began to produce in Shanghai. Two years later, the company headquarters also moved to Shanghai, and later moved to Guangzhou because of the war.
1949, "Nanyang Brothers Tobacco Co., Ltd. Guangzhou Manufacturing Factory" (the predecessor of Guangzhou No.2 Cigarette Factory) opened in Guangzhou and began to produce "Double Happiness" in Guangzhou. The two brands come down in one continuous line. 1951September, the trademark of Double Happiness brand was approved and started production; 1959, Nanyang tobacco company's Shanghai manufacturing plant jumped ship, and Shuangxi brand cigarettes were officially produced by Shanghai No.2 cigarette factory; 1991July, Shanghai cigarette factory launched a new product of Shuangxi brand mixed with expanded smoke, which became a tight product.
Baidu Encyclopedia-Double Happiness