YOHO advocates an active, healthy and global lifestyle, Yoho! Focus on the development of tidal current industry in China, and strive to become the leader of tidal current ecological circle in China. As the propaganda slogan of the group, "Young" advocates everyone to keep a young mind and explore and enjoy life optimistically.
Brand history
On April 8, 2005, the company was established with the registered name of Nanjing Xinli Film and Television Culture Co., Ltd., with 5 employees at the time of its establishment, and its office is located on the 5th floor of jianye district Library in Huxi Street, Nanjing.
June 2005, YOHO! Trend magazine was founded; Trial sales in Beijing, Shanghai and Nanjing, nationwide the following month; Retail price 15 yuan.
On February 7, 2006, the first round of financing agreement of CDH was signed.
On February 2, 2007, the company was changed to: Nanjing Li Xinyu Culture Communication Co., Ltd.
On May 1 day, 2007, the online city for teenagers was officially launched.
On September 9th, 2007, the company officially moved to the 3rd floor, Block D, Juniper Olympic Sports Center, Hexi CBD, Nanjing, China.
From June 5438 to February 2007, Bertelsmann Venture Capital Fund and CDH Investment signed the second financing agreement.
June 2008, "YOHO!" In stock "e-commerce project put into trial operation.
In September 2008, "YOHO! The national tour began in the music season.
June 2009165438+1October, "YOHO! The award ceremony of "Fashion Festival" was held in Wukesong Gymnasium in Beijing.
The above contents refer to Baidu Encyclopedia -YOHO.