1 and Alipay Wallet 8.2 were officially released, which strengthened the function of the service window. Service Window is an open platform strategy launched by Alipay Wallet, which provides a direct service platform for enterprises, institutions and individuals. The settled merchants can push user information, open trading scenarios and manage membership services through this platform. As the core function of Alipay wallet, the service window has attracted much attention since it was officially launched in May, and it is also considered by the industry as an official account against WeChat. From the standpoint of merchants, it is better for two companies to share the world equally than for one company to monopolize it, and only when they have a choice can they have the right to speak.
The current market situation is still unclear. Both WeChat and Alipay need to spend enough energy to operate in order to gain consumer recognition. It is worth mentioning that Alipay has begun to cooperate with third-party e-commerce software vendors, hoping to open a market breakthrough with their market background and customer resources. After all, only when users get used to your existence and agree with your value can they stand on their feet. It is understood that Changsha Xishang Technology Co., Ltd., a leading domestic e-commerce software and service provider, is one of the first strategic partners of Alipay service window platform.
As one of the big names in the industry, Alipay's small troubles will be magnified. The launch of the service window and the subsequent related market dynamics have naturally attracted much attention. It is reported that Hishop, the partner of Alipay Wallet, has integrated the service window into its mobile cloud mall, which means that merchants can directly enter the mall into Alipay mobile wallet through Hishop. According to informed sources, the service window of Alipay wallet will adopt the invitation system in the short term, but Alipay wallet has given a certain authorization to a third-party e-commerce software manufacturer. That is to say, at present, merchants can build shopping malls through third-party software service providers such as Hishop, become early-settled merchants, and pre-empt the layout of service windows as the main mobile e-commerce entrance.