Midea Group was established in 1968. 1980, officially entered the home appliance industry. 198 1, using the brand of Midea. 1997, division system reform. 200 1, Midea transformed into a private enterprise. In 2003, Midea Group successively acquired bus companies in Yunnan and Hunan, and formally entered the automobile industry.
Beauty has maintained a healthy, stable and rapid growth. The average growth rate was 60% in the 1980s and 50% in the 1990s. Since the new century, the average annual growth rate has exceeded 30%. In 2003, Midea Group achieved sales revenue of 654.38+075 billion yuan; Among them, export earned 500 million US dollars. After more than 30 years of continuous adjustment, development and expansion, Midea has now become a large-scale comprehensive modern enterprise group focusing on the home appliance industry, and is one of the largest home appliance production bases and export bases in China.
At present, the group's total assets reach 654.38+005 million yuan, with 35,000 employees, and it has cooperated with Midea Industrial City, North China? The total area of production bases such as New Industrial Zone, Shunde Daliang Rong Gui Base, Fourth Industrial Zone, Fifth Industrial Zone, Anhui Wuhu Midea Industrial Park, Zhongshan Midea Industrial Park, Hubei Wuhan Midea Industrial Park, Jiangsu Huai 'an Ling Wei Motor Industrial Park, Yunnan Midea Automobile Industrial Park and Hunan Midea Automobile Industrial Park is 638 1 mu (about 4.26 million square meters). It has a nationwide marketing network and branches in the United States, Germany, Japan, Hong Kong, South Korea, Canada, Russia and other places.
Midea's products include air conditioners (household and commercial), fans, rice cookers, refrigerators, microwave ovens, water dispensers, electric heaters, dishwashers, induction cookers, water heaters, cookers, disinfection cabinets, electric hot pots, electric ovens, vacuum cleaners, small household appliances, washing machines and other small household appliances, as well as supporting products such as compressors, motors, magnetrons, transformers and enameled wires. , and has entered the automobile, logistics and other industries.
Since the first all-plastic fan came out in China in 1980s, Midea's products have been occupying a very important position in the domestic market. At present, Midea's household appliances are basically in the forefront of the domestic market. At present, Midea has the largest and most complete industrial chain of air conditioners (air conditioners, compressors and motors) and microwave ovens (microwave ovens, magnetrons and transformers) in China, and the largest and most complete product series of small household appliances (fans, water dispensers, soymilk machines, water heaters, vacuum cleaners and electric heaters) and kitchen utensils (refrigerators, dishwashers, cookers, range hoods, rice cookers, induction cookers and disinfection cabinets) in China. Midea is located in the top two white goods enterprises in China, and the small household appliances business ranks first in China. Other supporting industries also have a high industry status.
1999, Midea's trademark was recognized as "China Famous Trademark" by the State Administration for Industry and Commerce. In 2003, the brand value of Midea was as high as1265438+50 million yuan, ranking eighth among the most valuable brands in China. In the ranking of the top 500 enterprise groups in China in 2002 selected by the National Bureau of Statistics, Midea ranked 66th. In 2003, Midea was rated as an advanced private enterprise in Guangdong Province by the Guangdong Provincial Government. In May 2004, Midea was selected as the "Top 100 Electronic Enterprises in China in 2004" organized by the Ministry of Information Industry, ranking ninth.
While maintaining rapid growth, Midea has also made positive contributions to local economic development. Since the 1960s, it has paid more than 3.5 billion yuan in taxes and donated more than 60 million yuan for social welfare and education. At the same time, Midea has also made positive contributions to the development and employment of social supporting industries.
It is estimated that in 2004, Midea will realize sales revenue including tax of 30 billion yuan, including 23 billion existing industries, up 30% year-on-year; Export earned $800 million, a year-on-year increase of 60%; The new industry is 7 billion yuan.
Looking forward to the future, Midea will adhere to the strategy of specialization, scale and leading the total cost in the existing household appliances business, and at the same time develop into the largest white goods manufacturer in China, realize relevant diversified development through mergers and acquisitions, cultivate and own at least two new pillar industries except household appliances, and the new pillar industries are in a leading position in the same industry in China. Strive to achieve sales revenue of 50 billion yuan by 2006, including export of 2 billion US dollars, and the whole group will develop from a single household appliance manufacturing enterprise into a well-known comprehensive and international manufacturing enterprise group in China.
Business philosophy: create a better life for mankind.
Enterprise spirit: openness, harmony, pragmatism and innovation
Address: Midea Industrial City, Shunde, Foshan, Guangdong
Postal code: 5283 1 1
Website: www.midea.com.cn
Tel: 0757-26338888
contact information
Address: Midea Industrial City, Shunde District, Foshan City, Guangdong Province
Tel: 0757-26338888
Fax: 0757-266540 1 1
Mail :webmail@midea.com.cn
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