Meilin is a national food brand in China, which was founded in 1930s. Shanghai Meilin Canned Food Factory, the predecessor of Shanghai Meilin Food Co., Ltd., was established in July. 1930. Before its establishment, it developed the original products of "Meilin".
Shanghai Meilin's online marketing is mainly based on websites, supplemented by relevant online media. Enterprise website is a good marketing front desk, which can build an official and authoritative information source, integrate websites obtained from various channels, and realize large-scale interaction between users and websites. Corporate websites are autonomous and have relatively stable functions, which are the basis of other online marketing means and methods. Resource cooperation is a unique marketing method. In order to obtain better online promotion effect, it is necessary to establish resource cooperation relations with suppliers, distributors, customer websites and enterprises with complementary facilities, so as to realize the purpose of * * * sharing resource benefits. With corporate websites, many opportunities to accumulate online marketing resources are lost. Without resources, cooperation is impossible. The forms of resource cooperation include link exchange, advertisement exchange, content cooperation and customer resource cooperation. The disadvantage is that the role of the website sometimes needs to be reflected by other online marketing means.