Recently, with the outflow of a red-headed document with the official seal of Hanlong Automobile, Hanlong Automobile, which is regarded as the successor of Zotye Automobile, announced the suspension of production. The company said that in 2020, due to various reasons, the company's production and operation encountered serious difficulties.
In another red-headed document without official seal from Hanlong Automobile, the company not only stopped production, but also completed the economic downsizing within one week.
According to public information, Hubei Daye Hanlong Automobile was established in June 2065438+2006, with registered assets of 10 billion yuan, and its headquarters is located in daye city, Hubei Province. As a branch of Zotye Automobile, it has been producing Zotye models before. 2019111October, Hanlong Automobile launched its first model as a self-owned brand. Because the whole vehicle is full of cottage elements, it failed to stir up waves in the market. ?
Zotye, as a "big brother", is facing many difficulties at present, and it is not just the bankruptcy of Hanlong that it has to face. Just recently, Zotye Automobile Co., Ltd. received a civil ruling from Yongkang People's Court of Zhejiang Province (hereinafter referred to as "Yongkang Court"), because its wholly-owned secondary subsidiary Zotye New Energy Automobile Co., Ltd. was applied for bankruptcy liquidation by creditors on the grounds that it could not pay off its due creditor's rights and its assets were insufficient to pay off all its debts.
It is reported that Zotye New Energy was ruled by the court to accept bankruptcy liquidation, which mainly originated from Hangzhou Tiecheng Information Technology Co., Ltd. and Jinhu (China) Tire Sales Co., Ltd., and applied for it on the grounds that it could not pay off its due creditor's rights and its assets were insufficient to pay off all its debts.
But in fact, as a wholly-owned secondary subsidiary, the difficult situation of Zotye New Energy is only the epitome of Zotye Automobile's dilemma.
Judging from the 20 19 financial report released by Zotye, during the reporting period, the operating income was 2.986 billion yuan, down 79.78% year-on-year, and the net profit loss was11900,000 yuan, down 1500% year-on-year! After entering 2020, the spread of the epidemic has made the plight of Zotye Automobile worse. In the first half of this year, the financial report showed that Zotye's operating income was 770 million yuan, a sharp drop of 76.69% year-on-year.
In fact, Zotye's losses in recent two years are not without warning. Due to the lack of core technology, it can not adapt to the general trend of transformation and upgrading of China automobile market, and the decline of new energy subsidies has accelerated its marginalization. Throughout 20 19, zotye automobile has been in a state of silence, and no new car has been launched, and the national six emission standards have not been upgraded, resulting in many models not being sold in most areas and the sales volume plummeting.
Zotye went downhill from 20 17. From 20 17 to 20 19, zotye's sales decreased to 3 10/0,000,230,000 and153,000. According to the statistics of the Association, during the period from June 5438 to May this year, the cumulative sales volume of Zotye Automobile was only 3,573 vehicles, down about 96% year-on-year, while the sales statistics after May remained zero for five consecutive months.
The decline of Zotye Automobile is actually an inevitable result. Zotye Automobile, which started as a cottage, did get a lot of repercussions in the early days by imitating the appearance of luxury cars. However, with the improvement of consumers' aesthetics and demand, brands with strength and innovation ability are valued by more and more consumers, which makes Zotye, which has no characteristics and lacks advanced technology, gradually eliminated by the market, which also sounds the alarm for many independent brands.
After all, the laws of the market tell us that backwardness will be eliminated!
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.