Enterprises can determine the company cp through market research, paying attention to competitors and analyzing consumer demand. At the same time, the company's cp should be continuously optimized and upgraded to keep up with the changes in market and consumer demand. For example, Apple constantly develops new products, explores new markets, and makes the user experience and brand reputation of products a unique position in the industry, which is Apple's core competitiveness.
It is a long and complicated process to formulate the company's cp strategy, which requires constant innovation, constant learning and adaptation to market changes, and close cooperation of various departments. The core competitiveness of enterprises often has important symbolic features, such as unique technology, resources and brand advantages. Therefore, for every enterprise, the formulation and implementation of cp strategy is the key to maintain competitiveness and survival and development.