First, search engines, typical cases: Yahoo China, sogou
Ma Yun once said: "The future e-commerce is absolutely inseparable from search engines." So Ali invested heavily in the search engine field twice.
Both investments were unsuccessful, and Ali still needs to wait patiently for how to break through the search engine.
Second, the local life field, typical cases: word-of-mouth network, Meituan, fast taxi, map of Gaode.
Since the acquisition of Word of Mouth in 2006, Ali has made many acquisitions and investments in local life. Ali hopes to take local life service as the breakthrough point, closely focus on the development direction of localization, focus on catering, entertainment and real estate transactions, base on dozens of large and medium-sized cities across the country, and aim at improving user experience, and develop into the largest localized life community platform in China, which will eventually bring better user stickiness and reputation to various services under Alibaba Group.
In addition to the above, in the field of local life, Ali's actions also include investing 35 million US dollars to become the controlling shareholder of Etutong Company, and investing10 million US dollars in tintin network together with Citigroup.
Three, e-commerce services, typical cases: China Wang Wan, Baozun e-commerce, Shenzhen Yitong.
E-commerce is Ali's main business. In order to better serve customers, Ali has also made a lot of investments in the field of e-commerce services.
Fourth, social and mobile Internet, typical cases: Weibo, Momo, UC browser.
Social traffic portal can be described as a piece of fat. Tencent has gained a considerable advantage in social traffic portal by virtue of its accumulated QQ user base and God-class application WeChat for many years, while Baidu has obtained a considerable amount of user data by virtue of its unique search and peripheral product advantages, while Ali still does not have a strong product to compete with Baidu and Tencent, so Ali has been looking for better investment opportunities. Even if you launch your own contacts, you can't open the market under such fierce competition, and contacts have become Ali's chicken ribs. In this case, Ali can only open the situation through acquisition. Let's take a look at Ali's acquisitions in related fields.
Verb (abbreviation of verb) in the field of culture, typical cases: Xiami.com, Youku Tudou and China Digital Media (market research report).
After the completion of this series of acquisitions and investments, Ali's layout in the cultural field has become clear: in the upstream of the industry, Alibaba Pictures is responsible for the production of content, and cooperates with China Digital to help its own Ali TV system and hardware terminal with its broadcast control license, content resources and channels, while in the downstream, Youtu and Xiami.com form a broadcast platform and promote it with the media of 2 1 century and the media of native culture in China, thus forming an ecological circle running through the upstream and downstream.
Typical cases in the financial field: Hang Seng Electronics (Market Research Report) and Tian Hong Fund.
After Ali completed the investment in Tian Hong Fund, for Alipay, the micro-finance ecology of Ali will be further improved by deepening the fund business from the channel role. For Tianhong Fund, relying on Alibaba with deep pockets, it has become a domestic fund overnight, and the future development space should not be underestimated.
Seven, logistics, typical cases: Best Logistics, Star Express, Goodall Logistics, Singapore Post.
In modern e-commerce, logistics may not be the only factor that determines success or failure, but it is definitely one of the key factors. In this regard, JD.COM has done the best, and Ma Yun once said that "logistics is the biggest problem that restricts the development of e-commerce". So Ali's actions in this field are also very frequent.
At present, Ali's domestic and international logistics have been laid out, and its "Rookie Logistics Plan" initiated by Yintai, Fuxing, SF and other enterprises was also launched in May last year. I believe that these investments can bring great benefits to Ali.