The reason why Zhelin Jiayuan Plaza is also called Zhelin Jiayuan Xindu is because the developer Shanghai Xiangyuan Real Estate Co., Ltd. has re-planned the original commercial plot and introduced new formats and brands in the development process, aiming to build a comprehensive commercial center integrating shopping, catering, entertainment and leisure.
In order to better promote the brand image and market awareness of the project, the developer named it Zhelin Jiayuan Xindu to distinguish it from other commercial projects and show its uniqueness and novelty.