Interpretation: We are committed to spreading the cultural elements and spirit accumulated by national wine for thousands of years to all business fields of the company and the whole society, so that our stakeholders can feel and agree with our values. We rely on continuous innovation to seek the long-term development of enterprises, and constantly push enterprises from Excellence to Excellence through concept innovation, system innovation, product innovation, technological innovation, marketing innovation, management innovation and cultural innovation.
Second, the wishing scene: enjoy the global reputation
Interpretation: We are committed to becoming a leader in the sustainable development of China wine industry, actively participating in economic globalization, establishing a broad international influence, and determined to become a world-class diversified enterprise group based on wine.
Third, the core values: Tianguiren and HoudeZhiyuan
Interpretation: Tiangui is a comprehensive expression of God-given, expensive and respectful, which means that nature gives Maotai a unique brewing environment; Maotai people cherish and make use of this God-given environment and our constant awe of nature, and seek the road of scientific innovation and sustainable development. Human harmony refers to people's desire, unity and harmony. In the process of developing production and pursuing growth, Maotai Group always insists on putting morality first and being sincere and trustworthy to the country, society and partners. Zhiyuan means that Maotai people have lofty aspirations and strive to realize the evergreen foundation of Maotai, the national wine.
Fourth, enterprise spirit: love my Maotai and win glory for our country.
Interpretation: To love my Maotai and win glory for our country is to closely link personal interests, corporate interests and national interests from the height of patriotism. Loving Maotai means that employees should demand themselves with loyalty, dedication, dedication and Excellence. To win glory for our country, we must make Maotai bigger, stronger, longer and more beautiful, and create value for our country and society.
Five, business philosophy: rational expansion, all-round development
Interpretation: In the process of development, the company should actively use various internal and external intellectual resources for scientific analysis and rational demonstration; Must coordinate the development of parent company and subsidiary company; Coordinate the balanced development of Maotai-flavor liquor and other flavor liquors, Maotai liquor and series liquors; Pursuing low input and high output to ensure sustainable development; We must coordinate the harmonious development of enterprises and stakeholders to achieve a win-win situation.
Sixth, decision-making concept: seek scientific and democratic rules and resolutely implement them.
Interpretation: adhere to democratic decision-making, give full play to collective wisdom, and make decisions in strict accordance with procedures; Make bold assumptions and carefully verify decisions; Based on facts, respect science and law. Daily decision-making should emphasize speed, appropriate authorization and clear the scope and responsibility of decision-making. Once a decision is made, it must be implemented step by step and decisively.
Seven. Talent view: promote enterprises with talents and enterprises with talents.
Interpretation: Talent is the most precious resource and wealth of Maotai, and it is the source of power for enterprise development; Enterprises have development, individuals have a future, and the progress of Maotai and its employees is the driving force.
Leadership philosophy: business-oriented, virtuous and educating people.
Interpretation: The business led by Maotai is dedicated to realizing Maotai's mission and vision, adhering to Maotai's core values, and adhering to the responsibilities shouldered by the leaders. Xingye is to revitalize the cause of Maotai and create the best performance. Virtue is the virtue of correcting yourself and others. The authority of leadership comes from personality charm. Leaders must be modest and prudent, honest, fair and just, establish a good personal image in the team, enterprises and the public, set an example in front of the system and rules, and drive employees to implement them together. Cultivating people is cultivating talents. Finding, cultivating and recommending outstanding talents is an important responsibility of leaders.