1, brand history
Luck in Coffee was founded in 20 17 and 20 18. Luckin Coffee launched its own APP“Luckin Coffee "to facilitate customers to buy online, which quickly became one of the engines of Luckin Coffee's growth. On may 2019 17, Luckin Coffee was listed on Nasdaq, which made Luckin Coffee one of the most concerned Chinese coffee brands in the world.
2. Main products
Luckin Coffee deals in beverage and food series. In addition to coffee and tea, Luckin Coffee also cooperates with Louis Dreyfus to sell NFC juice, selling peripheral products such as light food, nuts and snacks.
3. Brand development
The rapid development of Luckin Coffee is mainly due to its strong capital support. Since its establishment, Luckin Coffee has received several rounds of financing. Luckin Coffee has adopted a combination of online and offline business model, and the number of stores is also increasing, making it the second largest coffee chain brand in China.
4. Market strategy
Price advantage is one of the main strategies of Luckin Coffee. In addition, Luckin Coffee will also launch various preferential activities, such as free food delivery within a limited time. Developing products aimed at unique tastes is also a major strategy of Luckin Coffee. Ruixing will launch a variety of special products every year, such as Valentine's Day series, summer limited series, Christmas series and so on.
5. Honors won
20 19 TOP 100 smart retail potential list, Luckin Coffee ranked 82nd. On June 3rd, 2020 1, 20 19, the top 500 listed companies ranked 199. On April 18, 2023, luckin coffee was selected in the 2023 Hurun Global Unicorn List. Luckin Coffee's coffee beans won the gold medal in IIAC International Coffee Tasting Competition for two consecutive years.
Reference to the above content: Baidu Encyclopedia -luckin Coffee