On the other hand, reasonable fares will also play a great role in protecting intellectual property rights and cracking down on illegal piracy. In order to cultivate the film market stably for a long time, we will strive to get the largest audience, so that the ticket price will not pose any resistance to the cinema attendance. Dida Digital Cinema (Cinema Line) takes the marketing means that meet the market requirements, especially the cinema service as the core concept, formulates a customer maintenance system that conforms to the local reality, promotes the audience loyalty management plan, builds the film culture brand, and strives to develop and cultivate the consumer market.
Boldly adopt excellent management team with chain system and continuous innovation consciousness, effectively expand cinema income sources, lead the creativity and promotion of cinema income diversification scheme, promote the implementation of modern management concept in cinemas, and strive to establish and build a high-quality service brand of cinema chain in Guangdong Province and even the whole country through high-quality service and advanced modern management.