Simply put, just as CRM emphasizes winning customers' favor with high-quality products and perfect services, even if the pricing of products is at the high end, customers think it is worth the money; IRM emphasizes accurately conveying to investors that the company has the ability to make future profits grow steadily and rapidly, reducing their doubts about the industry and the company's operating risks, and making the company's equity price higher in the capital market. Investors believe that they can hold or increase investment for a long time.
In the early days, the main media of IRM activities were newspapers, letters, telephone calls and on-site meetings. With the development of communication technology, the Internet has gradually become the main "messenger" in the field of IRM. For listed companies and investors, the Internet is the most effective and economical medium for information exchange. Online teleconference (including images and sounds) can help companies effectively spread information to the widest investor audience (institutional investors and retail investors). The network also provides a series of new services, from daily updating of e-mail information to online contact management. These services will become the right-hand man in IROs's daily work, and the corporate image is increasingly dependent on the depth and reliability of its online information disclosure. In the increasingly popular era of transnational investment, the Internet will play an important role in the strategic management of investor relations.