Since 1996 opened its first shopping mall in Jinan, the company has always adhered to the top priority of development, pioneering and enterprising, and achieved remarkable development results. Up to now, the company has 92 large modern shopping malls, more than 40 convenience supermarket chains 140, with a business area of more than 2.6 million square meters and more than 50,000 employees150. The business mode involves modern department stores, large-scale comprehensive supermarkets, homes, convenience stores, shopping centers and other formats, and the business network is distributed in Shandong Province, Shijiazhuang City, Xingtai City, Puyang City, Luoyang City, Henan Province and other places. Over the years, the company has maintained a stable development trend, increasing by more than 30% every year. In 20 10, the company achieved sales of 24.5 billion yuan, and the company's scale and benefit level have been in a leading position in the same industry in the province, ranking among the "top ten" department stores in China for many years. "Ginza" has become a famous trademark in Shandong and even the whole country, winning the love and trust of consumers. "Buy real goods, go to Ginza" and "shop in Ginza and enjoy life" have been deeply rooted in people's hearts and become consumers' knowledge.