Knowledge changes fate, thinking makes success.
Intellectuals brought out the decoration iron army
People who meet Chen Guohong for the first time always think that he and decoration should be two concepts. The boss of a decoration enterprise seems tough, strong and "heartless". However, Chen Guohong seems to be more of an affinity, a wisdom, a humility and a weakness. It seems that he should be a person engaged in politics, scientific research and economic research. Indeed, he is engaged in politics. He brought out more than 3,000 iron troops, absorbed more than 2,000 migrant workers, and provided them with comprehensive insurance, which eased the pressure of social employment and responded to the call of building a harmonious society. He is also engaged in scientific research. He conducted in-depth research on all service links of decoration, produced a more scientific construction service system, initiated the revolution of "industrialized" decoration, and sang the slogan of "workers are not at the scene"; He is more engaged in economic research. Under his leadership, the company's assets have been continuously consolidated, business costs have been low, the number of customers has been large, and the company's profits have been improved. Now, under his leadership, Tiejun is all over Shanghai, providing first-class decoration services for the citizens. And he, as the commander-in-chief of this iron army, always wears a pair of ordinary glasses, brewing the future development of the enterprise and thinking about the future direction of the industry.
A little inspiration will lead to entrepreneurial ideas
From 65438 to 0994, young Chen Guohong became the director of a state-owned enterprise. One accidental afternoon, he read an article in Xinmin Evening News, saying that a reader friend thought the decoration was too complicated and wanted to decorate his new home with a public holiday. An inspiration flashed through his mind at once. "Why is the decoration so tired? Is this a business opportunity? " Theory quickly linked to practice, and he immediately investigated the current situation of home improvement at that time, and found that this undeveloped home improvement market "has no standard for decorating houses, and the construction workers are all mixed brands, and the decoration price is 86,000 yuan." In this way, he strengthened his confidence in decorating in Shanghai. Now it's hard to imagine that Chen Guohong started the decoration business by borrowing 50,000 yuan, brick by brick. The first thing he did was not to rush to pull business, but to set an "industry standard" to make consumption more transparent and the decoration less boring, which was immediately welcomed by Shanghai residents. Subsequently, the company launched the "four-package" service of "package decoration, package transportation, package quality and package after-sales", and the company's business was rapidly further improved. By 1997, it only took Chen Guohong three years to build Rongxin Decoration into a well-known leading brand in Shanghai. At that time, the annual output value of Rongxin had reached 1 100 million.
Wisdom builds a powerful enterprise and succeeds.
In the second half of 2005, no one can predict and no one is caught off guard. Because the real estate market is overheated, the government has introduced a series of measures to regulate the real estate market. The real estate market has experienced two years of recession, which bears the brunt of the impact on the decoration market. Chen Guohong once said to the author with a smile: "The laws of market economy are inviolable". Indeed, in that year, Rong Xin seemed to have a lot less publicity and more introversion. In fact, since 2006, Rongxin's output value has not declined, but has reached a record high, and its profit rate is several percentage points higher than in the past. Why is this happening? The reason is simple, just like the stock market, when the trend is good, everyone is good, which is nothing. When the general trend is not good, only some blue-chip stocks with a solid foundation will not only keep falling, but also hit a new high. It is because of good preparation, solid foundation and correct development ideas that the financial trust will not "fail". When the general trend is good, Rongxin continues to grow bigger. When the general trend is not good, Rongxin began to grow, explore and innovate, and start a new way of business growth. This is its unbeaten important strategic thought.
This kind of thinking is repeatedly verified, which combines all the wisdom of the enterprise and embodies the overall will of the enterprise decided by one person and passed by all. Chen Guohong is a leader who is good at exploring collective wisdom. Speaking of his staff and his management, he also lamented: Rong Xin is everyone's Rong Xin, and Rong Xin's success embodies everyone's sweat and wisdom.
At present, the annual output value of Rongxin has exceeded 300 million, and now it has 8 major living halls, 20,000-square-meter workshops, 1 1 workers' dormitory, and the program "Home Improvement Guidance" has been continuously broadcast on TV stations for 10 years.
The Second Revolution Advocated by Rongxin Decoration
Since the 1980s, people with richer pockets began to pay attention to their living environment, and the home improvement industry gradually emerged. Although it has only a history of nearly 20 years, the wave of economic globalization and informatization has covered almost every line and industry, and the home improvement industry is also facing great challenges of format change. Looking at the changes in other industries, in the clothing industry, people only have clothing brands and no tailors; In the furniture industry, homemade furniture has developed from buying furniture in the past to buying furniture now. Under the background of industrialized production, when all walks of life are undergoing drastic reforms, where should the home improvement industry go? These puzzles have aroused the deep reflection of Mr. Chen Guohong, general manager of Rongxin.
Achievement belongs to those who keep exploring and dare to choose! In 2005, faced with a choice, he resolutely decided to carry out industrial decoration, which was also the choice to set off the first revolutionary industrialization revolution in Shanghai's home improvement industry. He emphasized that only by embarking on the road of industrialization, scale, branding and chaining can the home improvement industry improve the operation mode of the construction team with the team leader as the core and bring many disadvantages to the traditional home improvement industry, which is the foundation for the enterprise and even the whole industry to become bigger and stronger.
After several reforms and tempering, under the leadership of Chen Guohong, at present, Rongxin Company has finally taken the lead in completing the construction of four industrial chains of modern decoration, namely, decorative living halls with distinctive themes, super-large-scale industrial parks, systematic management of workers' dormitories, and ten years of media optimization brands. The format change led by the four industrial chains is not only a qualitative leap of Rongxin's decoration model, but also a second revolution of China's home improvement industry.
Chen Guohong thinks about the future development of the industry every day. He believes that to be a good enterprise, it is necessary to let enterprises walk in front of the industry and try something new. He is a bit conservative when talking about his views on the future of the industry. He believes that in the future, 5% of brand enterprises should own 80% of the market, and the service level will be an important symbol of the enterprise level. Therefore, the star rating of the home improvement industry is a good framework. Under this framework, everyone should "boldly innovate and let go of their thoughts". Star service activities are more like a competitive platform, relying on "eight immortals crossing the sea, showing their magical powers". But one thing must be clear: brand enterprises will always be the mainstream. If an enterprise wants to develop, it is necessary to make a brand, not only to make a brand, but also to maintain it well, not only to maintain it well, but also to constantly have new things to upgrade.
In the coming year, Chen Guohong, as the president of the Municipal Decoration Association, will shoulder more responsibilities and expectations. In addition to the development of the enterprise itself, we firmly believe that President Chen Guohong can lead the by going up one flight of stairs of the decoration industry association, and will further strengthen the macro-development thinking of the industry association, seek benefits for the majority of member enterprises, and fully embody the profound connotation of the core concepts of "entrepreneur holding the meeting" and "democratic holding the meeting".
Chen Guohong, President of Shanghai Decoration Industry Association. He is also the vice president of China Building Decoration Association, the director of the Institute of Interior Decoration Culture of East China University of Science and Technology, the member of Shanghai Economic Law Research Association, and the representative of the 12th People's Congress of Changning District, Shanghai. He has successively won the honorary titles of National Excellent Entrepreneur in Architectural Decoration, National Excellent Entrepreneur in Residential Decoration Industry, Shanghai Model Worker and Shanghai New Long March Commando.