Ford Motor Company is one of the largest automobile companies in the world. Henry wrote it. Mr. Ford was founded in 1903. 1908 Ford motor company produced the world's first car belonging to ordinary people-model t, and the world automobile industry revolution began. 19 13, Ford Motor Company developed the world's first assembly line, which made the number of T-cars reach150,000, creating an unbroken world record. For this reason, Mr. Ford is honored as the man who put wheels on the world. 1999, Fortune magazine named him "2 1 century business giant" in recognition of his and Ford Motor Company's outstanding contributions to the development of human industry. Henry. There is only one secret of Mr. Ford's success: trying to understand people's inner needs and making a good car that everyone can afford with the best materials and the best employees.
Today, Ford Motor Company is still a world-class automobile enterprise, and still sticks to Henry? Mr. Ford's business philosophy: consumers are the center of our work. We must always think of consumers in our work and provide better products and services than our competitors. Because of this, in 2000, Ford Motor Company had 360,000 employees all over the world. Among Ford Motor Companies in more than 30 countries, * * created a total operating income of $654.38+$70 billion, and sold 7.4 million cars, trucks and commercial vehicles to more than 200 countries in six continents. Ford's logo is Ford in English, with white characters on a blue background. Because the founder Henry Ford likes small animals, the logo designer painted Ford's English into a pattern like a white rabbit.
Ford Motor Company's brands include Ford, Lincoln, Mercury, Aston Martin, Jaguar, Mazda, Volvo and Land Rover.
Fiat Auto Company was established in July 1899 in Turin, Italy, and its founder was giovanni agnelli. It is the first automobile manufacturer in the world to produce mini cars. The full name of this company is Turin Automobile Factory, Italy. Fiat is a transliteration of its abbreviation, and Fiat is also a trademark of its products.
Fiat Group is headquartered in Turin, Italy. The current chairman is the founder's grandson, with the same name as him, also known as giovanni agnelli. The automotive sector has 270,000 employees and subsidiaries and sales organizations in more than 65,438+000 countries. Its automotive sector mainly includes Fiat, Ferrari, Alfa and Lancia. The construction vehicle company has Iveco. Fiat Auto Group is the largest comprehensive industrial and commercial financial enterprise group in Italy, and the largest auto group involved in other fields among all auto companies. In Italy, it almost monopolized many technical production fields such as automobiles, tractors, construction machinery, aircraft manufacturing, bioengineering, civil engineering, energy engineering and so on, and opened many branches all over the world.
Fiat's logo has been changed several times, initially in the shape of a shield, and has been used ever since 1899 when the Italian automobile company was founded. 1906, the automobile factory in Turin, Italy was established, and the logo adopted the initials of the Italian word F.I.A.T in the factory name, which was the source of Fiat. 19 18, the company decided to cancel punctuation marks in letters, that is, to write Fiat or fiat. 192 1 Round Fiat trademark appears again, 193 1 Use rectangular Fiat trademark. In order to unify the font of the front of the car, Fiat's front logo now adopts the current rectangular trademark.
BMW is a world-famous automobile enterprise, and is also considered as the forerunner of high-end automobile production. BMW was founded in 19 16, and its headquarters is in Munich. In the past 80 years, it has developed from the initial aircraft engine factory to a world-famous enterprise group that mainly produces luxury cars, aircraft engines, off-road vehicles and motorcycles, ranking among the top 20 automobile enterprises in the world. BMW is also translated as "Bayer". The full name of BMW is Bayer Schemotorenwerheag, and BMW is the initials of these three words.
The blue and white pattern in the middle of the BMW logo represents the blue sky, white clouds and rotating propellers, symbolizing BMW's long history, the company's leading position in aero-engine technology in the past, and the company's consistent purpose and goal: to meet customers' greatest wishes with advanced and exquisite technology and latest ideas in a vast space and time, reflecting the company's vigorous development momentum and ever-changing new look.
As an important member of the international automobile market, BMW is quite active, and its business covers 120 countries around the world. 1997 production1.2000 vehicles. BMW cars mainly include 3, 5, 7, 8 and Z series cars and two-seater roadsters. At present, BMW is in a prosperous period: Opel and Ford Motor Company buy their 6-cylinder diesel engines; Rolls royce Group not only uses its 12 cylinder engine and electronic equipment, but also uses it to research and produce new aero-engines. 1994, BMW group acquired rover group. 1998, BMW Group buys Rolls-Royce brand; BMW's new plant in South Carolina has also been completed and put into operation, which is the first foreign high-end automobile production plant in the United States.
BMW has always been famous for attaching importance to technological innovation and constantly setting new standards for high-performance and high-end cars. At the same time, BMW attaches great importance to safety and environmental protection. BMW's research on "active safety performance" and "passive safety performance" and its initiative (integrated road safety system) have won the company a reputation.
BMW is committed to promoting the development of high-tech applications in China's automobile industry. 1In April 1994, BMW set up a representative office in Beijing.
Lamborghini was founded in 1962, named after the founder Lamborghini, and became famous for producing V 12 engines. In 1970s, the famous Broadcom design company designed a unique sports car. The body is only 1m high, the door is gull-wing, and the hood and front windshield form a smooth slope, which gives people a strong sense of movement. This kind of car body is Lamborghini and Contash of Di Apollo, both of which are called the fastest sports cars in the world, and the speed can reach 365,438+05 km/h and 330 km/h. ..
The sign of the company is that one end is full of strength and ready to launch a fierce attack on the opponent. It is said that Lamborghini himself is not to be outdone, which also reflects the product characteristics of Lamborghini, because the cars produced by the company are all high-power and high-speed sports cars. The company name is omitted from the trademarks at the front and rear of the car, leaving only a stubborn cow.
One of the top ten automobile companies in the Volkswagen world, founded in Fort Worth 1938, Germany, was founded by Porsche, a world-famous automobile designer. Volkswagen mainly deals in automobile products, and it is a straddle-type automobile group with automobile activities in many countries around the world. Volkswagen, as its name implies, is a car produced for the public. /KOOC-0/934/KOOC-0/7/KOOC-0/0/7, Porsche submitted a proposal to the German government to design and produce cars for Volkswagen. Subsequently, the proposal was approved, and then Porsche established Volkswagen AG with 340,000 shareholders, with an annual output of 6,543,800+0,000 vehicles.
In the "Volkswagen City" in Fort Worth, the first batch of "Beetles" came out, but only 630 vehicles were produced and stopped production because of World War II. After World War II, Volkswagen was placed under the West German government, and automobile production gradually recovered. Because of its low price, Beetles quickly became popular in Germany and Europe. 1955, beetles were exported to more than 100 countries. When 198 1 stopped production, the Beetle had already produced 20 million vehicles, breaking the world record of Ford Model T. With the popularity of the Beetle,
Volkswagen has also grown into a powerful world automobile production group, and established automobile production factories and sales companies in Spain, Mexico and other countries.
Following the "Beetle", Volkswagen realized the mass production of four-wheel continuous drive water bus in 1980, and launched the world's best-selling golf cart in 1980s, thus becoming the largest automobile manufacturer in Europe.
Volkswagen's headquarters moved to Berlin and is still in Fort Worth. The current chairman is Dr. Carl Hann, with 265,000 employees. There are 13 production subsidiaries, 7 overseas sales companies and 23 other companies in the world. Domestic subsidiaries are mainly Volkswagen and Audi, while foreign companies are Spanish, Mexican, Skoda, Santana, Passat, corrado, Audi and Audi Cobb. The production and sales volume of the whole automobile group is 3 million vehicles on the right.
1937 On May 28th, Ferdi's Nantes Porsche founded Volkswagen Development Company with the support of Mercedes-Benz, and in September of the same year, it was changed to Volkswagen Co., Ltd., the largest and youngest German automobile company. It is an international group company headquartered in Fort Worth.
Volkswagen's German Volks Wagenwerk means a car used by the public, and VW in the logo is the first letter of the full name. The logo consists of three "V's" consisting of the middle finger and the index finger, indicating that Volkswagen and its products will win together.
Volvo Car Company is the largest automobile enterprise in Northern Europe, the largest industrial enterprise group in Sweden and one of the top 20 automobile companies in the world. Founded in 1924, the founders are Gustav Lacan and Asare Gabriel Song.
Volvo Cars enjoys a high reputation in Northern Europe for its excellent quality and performance, especially in terms of safety system, Volvo Cars has its own uniqueness. The American Institute of Highway Loss Information once selected the top ten safest cars, and Volvo topped the list. By 1937, the company's annual output of automobiles had reached 10000. Subsequently, its business gradually developed into means of production, means of subsistence, materials and energy products, becoming the largest company in Northern Europe.
Volvo car company's commercial vehicle department, truck department, bus department, parts department, automobile sales department and passenger car subsidiary, etc. Volvo's products are all-encompassing, but the main product is cars. The company's Karma factory is unique in the world. It is located in Gothenburg, Sweden, and its layout is like a clover pattern. There are 25 workstations along the edge of clover, and each workstation is responsible for a part of the automobile assembly process. The car winds around the blades of grass on an automatic conveyor controlled by a microcomputer. When these 25 workstations were completed, a beautiful car was produced. The productivity and assembly quality of this factory are among the best in Volvo's factories. The characteristic of this factory is that 10-25 people are in charge of a work area. As long as the specified car is sent from one buffer to another within the specified time, everyone can make their own decisions on other work. Thereby liberating workers from mechanical reciprocating labor and stimulating labor enthusiasm. This production mode is another major change after Ford's assembly line production mode, which has aroused great concern in the world industry.
In addition to buses and trucks, Volvo is the absolute overlord in Northern Europe, and its passenger cars are also world-famous. Volvo minibus is famous for its simple shape and luxurious and comfortable interior. The recently launched Volvo 740, 760, 940 and 960 cars have been exported to 100 countries and regions.
Volvo means "rolling forward" in Latin. Since its establishment, the company has started to "roll forward" towards the blueprint designed by the two founders.
General Motors is the largest automobile company in the world, with an annual gross industrial output value of over US$ 6,543,800 billion. Its logo GM is taken from the first letter of the first two words of its English name (General Motro Corporation). 1908 was developed by william durant on the basis of Buick Motor Company and established in Detroit, USA. The current headquarters is still located in Detroit.
General Motors ranks first among the 500 largest enterprises in the United States and second among the largest industrial enterprises in the world. It has 800,000 employees in the United States and the world, distributed in 40 countries and regions around the world, and the total output of general-purpose family cars reaches 9 million every year.
General Motors is one of the first super-large enterprises in the United States to implement joint-stock system and expert group management. The cars produced by GM typically show the characteristics of American cars, such as luxury, spaciousness, comfortable interior, high speed and great reserve power. In addition, GM attaches great importance to quality and the adoption of new technologies. Therefore, universal products have always enjoyed a high reputation in the hearts of users.
GM has established partnerships with Fiat, Suzuki, Isuzu and Fuji Heavy Industries.
Chrysler Automobile Company is the third largest automobile industry company in the United States, founded by walter chrysler in 1925. The company has subsidiaries in many countries around the world and is a multinational automobile company. The company is headquartered in Detroit, USA.
1924, walter chrysler left General Motors to join Williams & Ovland Company and began to produce Chrysler cars. 1925 He bought the bankrupt Maxwell Company and set up his own company. With his own technology and financial resources, he successively acquired Dodge, Briggs and Plymouth, and gradually developed into the third largest automobile company in the United States.
With the expansion of its business, Chrysler began to expand overseas, successively setting up factories in Australia, France, Britain and Brazil, purchasing shares of local automobile companies, and acquiring Italian companies Masarati and Lamborghini, making the company a multinational automobile company. In the 1930s, its golden age, it once surpassed Ford. In 1970s, the company was on the verge of bankruptcy due to poor management, and the famous entrepreneur Lee Yakoka took over the company. After taking office, Yakoka boldly hired new people, laid off employees, won government funding, focused on market research and product development, and achieved amazing success in product advertising. In the early 1980s, Chrysler miraculously came back to life and continued to rank among the top five automobile companies in the world.
In the 1990s, Chrysler was once again in trouble because of the attack of Japanese automobile companies, and fell again and again in the ranking of automobile companies, even falling below Nissan's American branch (American market). Chrysler Automobile Company has Dodge, SF, Chrysler Automobile Department and Dodge Truck and Parts Department. At present, new automobile products include "barrier-free" light trucks, "Dance of the Sun" cars, and automobile products such as "Ghost", "Dodge 600" and "Sailing with the Wind".
At the 6th Beijing International Automobile Industry Exhibition, Daimler-Chrysler will exhibit the brand-new mercedes benz c class which made its debut in China. This car is a completely innovative new model, which was just launched in Europe in May this year. At the same time, the S, E and M Mercedes-Benz models were carefully selected to meet the domestic audience. In addition, the * * * rail CDI engine will be exhibited.