The total assets of Maotai Group have exceeded tens of billions of yuan, with more than 40,000 employees and as many as 38 wholly-owned, holding and shareholding companies. The company has not only been selected as one of the top 500 global brands of BrandZ for many times, but also its core product, Kweichow Moutai, is world-renowned and regarded as a business card of China.
The development of history
The history of Moutai can be traced back to a long time ago, but the road of modern enterprise development of Maotai Group started at 1998. Since then, the company has experienced rapid development and expansion, not only achieved remarkable results in the domestic market, but also won wide recognition in the international market. For decades, Maotai Group has continuously carried out technological innovation and product upgrading to improve product quality and meet market demand. At the same time, the company also actively expands new business areas, such as finance and cultural tourism, in order to achieve diversified development.
core product
Kweichow Moutai is the core product of Maotai Group and one of the most famous liquors in China. It is widely praised for its unique taste, high quality and profound cultural heritage. Kweichow Moutai belongs to green food and organic food, and is listed as a national geographical indication protection product and a national intangible cultural heritage. Besides Kweichow Moutai, Maotai Group also produces other types of alcoholic products, such as health wine and wine, to meet the needs of different consumers.
Social responsibility and corporate culture
Maotai Group has always adhered to the social responsibility concept of "big brands bear big responsibilities" and is committed to achieving sustainable development and social success. The company not only pays attention to product quality and the protection of consumers' rights and interests, but also actively participates in public welfare undertakings and charitable activities to make contributions to society.
In terms of corporate culture, Maotai Group pays attention to the combination of inheritance and innovation. Adhering to the mission of "brewing high-grade life" and the vision of "health forever, national wine forever", the company is committed to creating a positive, United and cooperative working environment for employees.
Future development prospect
In the future, Maotai Group will continue to adhere to the innovation-driven development strategy and deepen the adjustment, optimization and upgrading of industrial structure. The company will further strengthen brand building, market expansion and international operation to enhance its global competitiveness and influence. At the same time, Maotai Group will continue to fulfill the concept of social responsibility and sustainable development, and make greater contributions to the prosperity and development of China liquor industry.