It was originally made by a pharmacist's office in America. Its main ingredients are carbonated water, sugar, herbs and crude oil. Originally used to treat stomach problems, it was later named Pepsi. Later it was registered as a trademark in 1903. It is a product of PepsiCo in the United States and a major competitor of Coca-Cola.
201June 8, 6? BrandZ, the world's most valuable brand 100, was released, and Pepsi ranked 86th. 20 17 June, according to "BrandZ 2065 438+07 Most Valuable Global Brand 100 Top", Pepsi ranked 84th.
Pepsi-Cola is a carbonated beverage of American Pepsi Company. Since 2004, the growth rate of Pepsi has been rapid, and its sales in China have been very good. Pepsi's net profit is lower than Coca-Cola's. Coca-Cola has been developing horizontally, focusing on the development of beverage industry, while Pepsi pays more attention to diversified development strategies.
Extended data
A brief history of Pepsi's development
As early as August 28th 1898, a beverage brand "Pepsi-Cola" was born. This carbonated beverage, which was born 12 years later than Coca-Cola, was "the right time, the right place and the right people" at that time. At that time, Coca-Cola was a well-known "national" beverage, which belonged to consumers' lives.
1909 Faced with the positive competitive pressure of Coca-Cola, Pepsi chose another way to connect with users, even weakening the characteristics of the product itself, and instead communicating with consumers emotionally. What kind of specific feelings did it bring, but the effect was still mediocre.
1932 Due to the changes of the times, Pepsi has found a glimmer of life in the direct competition with Coca-Cola. With the arrival of the Great Depression, this kind of drink has become people's spiritual sustenance, and everyone is very embarrassed in life. PepsiCo, which discovered this phenomenon, immediately took the price-performance ratio as a label to market its own products, and immediately achieved good results.
Later, it introduced a "double coke for the same money", which once again stung the nerves of Coca-Cola.
In the 1940s, Coca-Cola continued to strengthen its brand and adopted the slogan "Only Coca-Cola is the real cola". Since World War II, Coca-Cola's position in the United States and even the world has never been seen before. Since 1950s, it has gained a breathing space in the United States and achieved unprecedented economic development.
1958, in order to gain a competitive advantage, PepsiCo created "The light Snack" (coffee break), featuring the label of "socializing", promoting products by drinking Pepsi to enhance friendship, making Pepsi a lifestyle, and making a series of posters.
1964, Pepsi positioned itself as a "coke for young people", flaunting that the new generation wanted to drink Pepsi, and even forced Coca-Cola not to update its formula or introduce new products in the 1980s to save face.
From 65438 to 0998, Pepsi entered a new era. Since Michael Jackson's endorsement, Pepsi-Cola, whose sales have soared, has found its own entertainment marketing model and signed many young stars to endorse it. Look at China's Leslie Cheung, Andy Lau, Aaron Kwok, Kelly Chen, Edison Chen, Sammi Cheng, Jay Chou, F4, Jolin Tsai, Louis Koo and Nicholas Tse. Use these top stars to lead consumers.
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