Crowdfunding is public fundraising or public fundraising. It consists of sponsors, investors and platforms. It has the characteristics of low threshold, diversity, relying on the strength of the masses and paying attention to creativity. It refers to an act of raising funds from the masses to support the initiated individuals or organizations. Generally speaking, it connects sponsors and sponsors through a platform on the Internet. Funds raised by the masses are used to support various activities, including post-disaster reconstruction, private fund-raising, election campaign, enterprise fund-raising, artistic creation, free software, design and invention, scientific research and public projects.
Simply put, crowdfunding is a large group of people raising money to do one thing together, and group buying is just a preferential activity. Crowdfunding and group buying are still very different.
Crowdfunding in JD.COM is different from crowdfunding for rich cats. Crowdfunding in JD.COM is mainly product crowdfunding, that is, everyone raises money together to do a certain scientific research and get a certain product return. The return of cat crowdfunding is the direct investment income, that is, the return on funds.