Previously, the relevant media had given reports, and the official statement of Sky Auto also verified the previous reports.
It is understood that Chen Min, the new CMO of Skycar, is a veteran in the automotive industry. He has worked in the automobile industry for more than 30 years and has outstanding achievements and experience in the fields of automobile sales, logistics, supply chain and new energy automobile industry operation.
It is worth mentioning that Chen Min worked in SAIC Volkswagen for many years and worked with Xiang Dongping. At that time, the general manager of SAIC- Volkswagen was Zhang Hailiang, the current chairman and CEO of Skycar. 20 18- 12, Chen Min joined sky auto as senior vice president after arriving in Dongping. During Skycar, Chen Min integrated various resources in the aftermarket of new energy vehicles, and created a mobile energy service operation framework and service platform.
Zhang Hailiang said: "As the first group of practitioners who practice the reform of the automobile industry and explore new market business, Chen Min has a keen insight into the industry. He not only has the marketing experience of traditional car companies, but also has unique insights and experiences in the operation of new energy vehicles, car networking, charging, financial leasing and other emerging fields. "
As for the whereabouts of the outgoing Xiang Dongping, the media have speculated that he may return to the traditional car brand. It is reported that Great Wall WEY and Beijing Hyundai have extended an olive branch to them to provide them with marketing management positions, but they have not yet replied to Dongping.
However, compared with mature brands such as WEY and Beijing Hyundai, the sudden change of the chief marketing officer obviously has a greater impact on new forces such as the skyline.
Although Sky has repeatedly stressed that this personnel change is only a normal adjustment, public opinion still has doubts about the listing and delivery of the first pure electric vehicle ME7 of Sky.
As a brand-new high-end car brand, ENOVATE appeared on 20 18. On February 28th last year, ME7 was officially listed in Shaoxing Tianji Automobile Intelligent Manufacturing Factory, with a subsidy of 366,800-38./kloc-0.80 million yuan and a cruising range of 530 kilometers. According to the plan, ME7 will be officially delivered in the first quarter of 2020.
However, due to the epidemic, Skycar has been officially released, and the ME7 model originally planned to be launched in the first quarter of this year will also be delayed. The specific time will be announced separately. Insiders of Sky Auto said that the factory is being rearranged and the specific delivery time has not yet been determined. Now, with the change of CMO, the delivery time of the first car may have to be postponed again.
Obviously, this has cast a shadow over the development of Skycar.
As we all know, since the second half of 20 19, the sales of new energy vehicles have declined due to the subsidies for new energy vehicles and the pressure from Tesla. As a new force in building cars, Skycar is also facing financial pressure. According to relevant media reports, Skycar started the B round of financing last year. According to public information, Skycar has accumulated more than 6.5 billion yuan in financing. Skycar must achieve "hematopoiesis" through vehicle delivery before it has the opportunity to continue to develop.
For sudden variables, although Chen Min repeatedly stressed that "Sky Auto Marketing System will steadily promote the listing and centralized delivery of Sky ME7 according to strategic planning." However, positioning the high-end ME7 as a latecomer is not easy to stand out from the competition when the brand power is not dominant. (writing/cars are wise? Wang)
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.