2C:
Face consumers directly: This is a more imaginative business model. The largest enterprises in the world are basically 2C, because the market scale of 2C is larger, and it can quickly grow into a large company. Of course, it also needs more investment and higher market concentration, which often presents the characteristics of winner takes all.
2B:
Companies are basically attached to 2C companies, and their responsibility is how to help those 2C companies make better money, including investment, consulting, legal affairs, accounting and manpower. Most of these companies are partners, with high requirements for professional ability and relatively scattered industries.
Precautions:
It is not easy to do a good job in 2B industry. Its core competence is to help customers find opportunities and solve problems. Behind this kind of competitiveness is a very complex combination of abilities, including the ability to understand customer needs, the professional ability to solve problems, the organizational ability to unite professionals, the social capital to mobilize social resources, and the ability to establish long-term trust with customers. Many 2B companies don't do much, which may also be related to this lack of organizational ability. They are often strong in one or two fields, but it is difficult to be strong in all aspects.