As luxury car brands, BMW Brilliance and Beam Auto have established themselves in China. One is a joint venture with Brilliance, focusing on fuel vehicles, and the other is a joint venture with Great Wall Motor, focusing on new energy. Recently, BMW's third joint venture company was established, dedicated to the automotive software business.
12 18, BMW China and Chengmai Technology (Nanjing) Co., Ltd. reached an agreement to jointly invest 50 million yuan to set up a joint venture company specializing in automobile software development, thus further promoting its digitalization process.
Both parties in the new company have the same investment shares, but BMW has the final say in the decision. According to the announcement, the shareholders' meeting is the highest decision-making body of the joint venture company, with BMW holding 565,438+0% of the voting rights and Chengmai holding 49% of the voting rights. The general meeting of shareholders requires more than half of the voting rights for ordinary matters and more than two thirds for important matters. In other words, BMW has the final say in daily affairs.
It is reported that Chengmai Technology has been madly sought after by the capital market since September last year due to the continuous fermentation of the concept of domestic operating system.
Chengmai Technology's main business is the research and development and sales of software technical services and solutions. He has rich experience in embedded software development and cloud computing application, as well as in-depth research on automobile industry and related software development. In the future, the joint venture company will also rely on BMW's ability and expertise in vehicle integration, and at the same time have the professional strength of Chengmai Technology in agile software development.
Gao Le, president of BMW Greater China, said: "Digitalization has already penetrated into BMW's R&D, manufacturing, digital experience on the vehicle side and customer journey, and there are countless contact points. At present, BMW is striding forward on the digital road in China. "
Before BMW China established a joint venture with Chengmai Technology, its digital business was mainly provided by a company named Yue Ling Digital Information Technology Co., Ltd. ..
20 19, 19, Yue Ling Digital opened in Beijing. It is a wholly-owned subsidiary of BMW Brilliance and the first independent digital business company established by BMW Group in the global market, focusing on promoting the digital transformation of BMW in China's marketing, sales management, customer life cycle management and other fields. Its business scope covers omni-channel marketing digital solutions, big data analysis, customer relationship management, e-commerce and digital marketing services. This year, Yue Ling developed a brand-new dealer operation platform "SPARK" for BMW, and launched a pilot project on the dealer side.
With the establishment of Beam, Yue Ling, a wholly-owned subsidiary of BMW Brilliance, has been unable to meet the current demand. BMW China and Chengmai Technology jointly set up a joint venture company again, not only to speed up the digitalization process, but also to meet the needs of the new company's business development.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.