Mulinsen was founded in 1998, and its headquarters is located in Quanzhou, Fujian, a famous hometown of overseas Chinese. Its products sell well in more than 30 provinces, municipalities and autonomous regions, with more than 3,000 specialty stores and counters, and are exported to the United States, South Korea, France, the Philippines, Lebanon, Japan, Saudi Arabia and other countries. At present, the company's output value is as high as 654.38+0 billion yuan, and the brand value reaches 265.438+0.68 billion yuan.
In 2009, Mulinsen Company launched Mulinsen outdoor brand after three years of careful preparation. Mulinsen Company has formed a systematic competitive advantage through scientific brand strategic planning, and strives to become the first force of local outdoor leisure brands.
To create a healthy, positive and calm attitude towards life for consumers, Mulinsen outdoor leisure brand perfectly combines the requirements of product style, function and quality, and represents a fashionable, environmentally friendly, sunny, healthy and comfortable design style. Is a leisure brand with outdoor exploration personality, including shoes, bags, clothing, outdoor accessories and so on.
Brand interpretation
Mulinsen advocates a fashionable, environmentally friendly, leisure and healthy lifestyle outdoors, and provides high-quality and convenient outdoor leisure products for modern urbanites. Let more people walk into the forest wilderness, fully enjoy the gifts of nature, make all natural happiness within reach, experience the pleasure of leisure time anytime and anywhere, bring consumers passion, distinctive taste, release themselves and integrate into the natural outdoor leisure life.
Target consumer groups
Age: between 28 and 45 years old
-crowd characteristics: love nature, keen to experience new things, outdoor lovers.
Values and culture
1. The company is determined to create positive life experiences for people aged 28-45, so as to improve their quality of life;
2. Take continuous innovation, continuous progress and focus on results as values;
3. Pay attention to the outstanding professional performance of calmness, frankness, positive optimism, respect for trust, learning and innovation, cooperation and progress.