In the China Retail Strategy Summit Forum of the China Retailers' Congress, the senior executives of retail enterprises and industry veterans attending the meeting discussed the retail industry in five years.
In the eyes of retail executives and industry veterans, the retail industry in China will face an important turning point in the future, during which the innovation of enterprises will become the most fundamental focus. At the same time, for physical retailers, despite the pressure brought by online shopping, entities will never be replaced online, but for entities, the business model should be actively changed to achieve online and offline integration.
Business uncertainty innovation is the keynote.
Whether the retail industry can innovate, or what standards are used to measure this innovation, depends on whether it can provide high-quality and low-priced goods and whether it can develop in the low-priced retail industry. "Now the retail industry in China lacks the impact of low-priced retail industry. The era of low-priced retail has arrived. The key is to see how to integrate the supply chain. " Chen Liping thinks that there are several directions for enterprises to consider in the future: 1, expanding independent operation. 2. By integrating the company and supply chain, expand the development of free brands and change to retail manufacturing. 3. With the appreciation of RMB, global procurement began to enter our field of vision.
The above analysts pointed out that the competition pattern dominated by large enterprises will not change in the next five years. But a really good business should not only be dominated by large enterprises, but also be an ecology. In this ecological circle, there should be large, medium and small enterprises, otherwise the business ecology will not be perfect.
Online and offline integration
Obviously, the impact between online shopping and physical stores and the outcome of * * * are issues that the industry has been discussing. According to the statistics of iResearch.com, in 20 12, the online shopping transaction volume in China increased by 66.2% compared with the previous year, while the growth rate of the physical retail industry declined in sharp contrast to the fiery development of e-commerce. Up to now, many international and domestic entity retail giants have closed domestic chain stores one after another. In April, Wal-Mart will close three stores.
There may be some problems in physical stores. On the one hand, online taxation and physical store taxation are not equal; In addition, it is worth noting that the retail format in China now generally adopts the marriage mode, which increases the purchase cost of merchants and causes a big gap between the sales price of physical stores and online shopping. He said that the retail industry in China should fundamentally change its business model, from marriage to self-management.
Although online shopping has a growing impact on physical stores, it is impossible to replace physical stores online at any time. "I think the trend of online and offline in the future is collaborative innovation, not being king." He said, on the one hand, many online stores are trying to do their own physical logistics and develop their own supply channels; On the other hand, some physical stores are also trying to invest heavily in developing their own platforms, and want to take advantage of existing advantages to extend online. But in his view, the online advantage is the platform, and the offline advantage is the physical logistics. The combination of the two will bring better results, at least for most enterprises.
In addition to the organic integration of online and offline, the future channel construction is also a problem worthy of attention for physical retailers. Liu Zhan, vice president of Beijing Changyi Technology Company, pointed out that retail enterprises will set up a large number of outlets in third-and fourth-tier cities in the next five years. "Because the retail industry in China has reached 2 1 trillion last year, but the rural retail industry is only 2.7 trillion, accounting for more than 10%. Rural Retail With the advancement of urbanization in China, the rural population will have a great demand for goods and services. "
At the same time, cloud computing and mobile commerce will be important means for retail enterprises to adapt to the scale of outlets, more subdivided formats and more suppliers.
The pattern of business in the next five years should be a big reshuffle process. Maybe some enterprises will be eliminated if they can't innovate constantly and introduce new technologies and new management.