10 years ago, a clothing store named "One Plus One" was quietly born in Guangzhou. The boss was 20-year-old Chen Zhanhong.
10 years later, "One Plus One" developed from a family clothing workshop to a fashion planning company, and then "One Plus One" Industrial Co., Ltd. was established, and there was no entrepreneurial capital. During the period of 10, Chen Zhanhong became the boss of more than 20 companies from a self-employed, and his property reached tens of millions of yuan. He only exported clothes, earning about150,000 dollars a year.
So agile and outstanding, in addition to favorable terrain, favorable terrain and favorable people, the clever tricks of operating shopping malls can not be underestimated.
"One plus one" industries include clothing, electrical appliances, footwear and catering. But clothing is the big part, and clothing income accounts for 80% of the total income. Fashion styles and fabrics are updated every season and month, so it is very important to keep the pulse of quasi-shopping malls in the rapid update. Chen Zhanhong said that he chose the "gun-throwing tactics", that is, every time he planned a novel costume, he had to put a row of "guns" in the mall to check the demand of the mall, and then decided the second and third batches according to the vibration effect of the guns on the top.
The advantage of "one plus one" lies in the controlled bombardment of shopping malls. Every new product is always put into the mall, and it will never "explode" too far, just right. Chen Zhanhong's view is that customers buy things just like eating. I get tired of one thing after a while, and I can't mention my hobbies anymore.
The product is disposable, but the trademark is long-term. If there is no venture capital, if you are tired of the "one plus one" trademark, it will be difficult to open the mall in the future. Therefore, every time a new product sells well, the next new category is mature, and you can constantly bombard the shopping mall with "fast" and "new" in turn.
In order to ensure the "fast" and "new" characteristics of "one plus one" products, Chen Zhanhong attaches great importance to information, and strives to transform information into products in the shortest time and seize the "tide" of clothing. At present, there are as many as 20 styles of "one plus one" suits. There is no capital for starting a business, and it is impossible to win in the shopping mall by relying on "fast" and "new". It is the customers who really manipulate the shopping mall. As long as customers are won, shopping malls can win and ensure "prosperity".
Therefore, "one plus one" has introduced the methods of "tailor-made" and "lifetime warranty". Visiting abroad, married and some customers with special figure can go to "one plus one" to tailor high-end suits. The methods of "one plus one", "tailor-made" and "lifetime warranty" are generally introduced. Visiting abroad, married and some customers with special figure can go to "one plus one" to tailor high-end suits. Anyone who buys a suit at "one plus one" can also have a "lifetime warranty", and a suit that doesn't fit well can also be modified to fit. This "one plus one" clothing store specializing in suits has expanded from one to seven, but it still can't meet the demand.
A handyman earns 500 thousand a year.
He is a loser, a liar and a deserter in the mall. No one takes him seriously because he has no condition to compete with others. So, how did Su Hongda get to the top? Entrepreneurship without capital is far ahead on the road to success, making the company's annual income exceed 500 thousand? Su Hongda was not uncommon last year. At the age of 35, he was a handyman in a factory. His monthly income can only support a family of three, and he also needs his wife to do some sporadic sewing work for others to help supplement his family. 35 years old is a turning point in HTC's life. One day, he passed by a real estate business company near his home and found that all the employees were taking a nap. Although the construction business was booming at that time, it happened that as long as it was a real estate company, it was deserted. Only a few building materials were posted at the door, and there were messages from the company. HTC suddenly had a brainwave and thought it was a rare opportunity. Although he didn't have enough money to do some small business, his mother-in-law had a lot of savings, so he decided to discuss it with her. At the beginning of the operation, he reduced the customer introduction fee to a minimum and only took half of his commission.
In addition, he adopted the policy of "stalking and beating", not afraid of wasting his breath, and constantly introduced suitable houses to customers. Until the last moment, the other party finally found his ideal house, and he would never simply abandon it. Many customers come to real estate companies to buy houses, and they have no definite opinions in their hearts. If the salesman knows how to grasp his own shortcomings and serve sincerely, customers will naturally rely on you and will not go to other real estate companies to buy.
Step 3 borrow chickens to lay eggs
In modern economic activities, when they lack their own economic strength, they have to do their homework. Many people will also borrow money, invest in production, earn money back and strengthen their own strength. This kind of operation strategy is also called "debt operation, and there is no money to travel all over the country." However, today, everyone knows how to borrow chickens to lay eggs. Chicken is not so easy to borrow, and many technologies need to be studied. Giving people the word "trust" is the basic method in borrowing chickens.
In Guangzhou, Yue Yaxian, the owner of a private enterprise with millions of property, was poor at home. 36 yuan's salary depends on whether he does it or not, so it is difficult to make a living. He is determined to do his homework. Starting a business without funds, I thought that Aunt Pan had several sons in Hong Kong, so I borrowed money from her. Began to borrow 10 yuan and promised to pay it back in a week, but he didn't touch the money at all, just locked it in a box and paid it back on time when it was due. After a month, he borrowed 20 yuan from Aunt Pan, and she set a repayment date. He doesn't need the same, and the original money will be refunded at a higher interest rate when it expires. I borrowed it again and again, and I paid it back again and again. Half a year has passed, and I really haven't used any of the money I borrowed. When Aunt Pan repeatedly praised her "promise", Yue Yaxian told her the idea and difficulties of opening a "small shop convenient for residents' lives". Aunt Pan is really straightforward, smiling and comforting him: "Settle down, You Yaxian wants to open a shop, and there is no doubt that I can lend you 10,000 yuan." In this way, Yue Yaxian raised venture capital with his excellent "promise".
Money is the hard capital for starting a business. For people who have no money or lack of financial resources, as long as they can borrow money, they can get what they want. Personal deposits in China banks exceed 200 billion yuan. If you are a businessman, you will never have to worry about lack of money.
4. Rich people with millions of dollars around their waist
Huang Guangyu finally understood this truth. The 22-year-old boy from Shantou, Guangdong Province has not figured out a way to make money. He is a wholesaler of household appliances. The local company in his hometown was established and the competition was fierce. He felt that his livelihood was very small and went straight to Inner Mongolia. Inner Mongolia is very big. Huang Guangyu wandered around for a year and didn't make much business, but he learned the trick of making money from the honest character of Inner Mongolia people. 1987 Before the Spring Festival, he transferred from Inner Mongolia to Beijing and returned to Shantou for the Spring Festival. Because Spring Festival travel rush Rush's ticket was seriously delayed for a few days, he was bored and had nothing to do, so he wandered around the electronics store in Beijing and met a friendly clerk and boss, trying to contact some business.
Huang Guangyu, with an honest character, does not "black" the money that should not be earned, and gives the profits to customers to the maximum extent. No capital to start a business, even Huang Guangyu himself did not expect. After three days of shopping, he actually got an order of 6.5438+0 million yuan. What a blessing. Huang Guangyu felt that he had touched the know-how of business and the door to wealth. You must face the right way in the world bravely. The following year, Huang Guangyu started a joint venture with Beijingers to set up Gome in niujie. Although he doesn't have much strength, Huang Guangyu has gained our real charm. He bought the best and most popular goods, but sold the lowest price in the city. Before long, colleagues in Beijing and Tianjin all knew that there was a Huang Guangyu in niujie who was not "black". Huang Guangyu relies on honesty, winning promises and doing business. His wholesale business is thriving.
A year later, he started to do retail again, which was finer than wholesale waste. The competition is becoming more and more fierce, and the bosses of various electrical appliances companies have taken pains to attract customers and come up with different tricks. Without entrepreneurial capital, Huang Guangyu listened to the changes in the business world and still held his old ideas and made a solid commitment. This time, he was more sincere than before, and even set up a "maintenance station" himself. As long as the products are sold in his shop, he can enjoy the after-sales service of his "Yahua Electric Service Center". Now Huang Guangyu's Shantou Gome Corporation has seven branches in Beijing, with an annual income of tens of millions, and he himself has long been a millionaire.
5. From wandering Han to millionaire.
Feng Zhijiu was originally a tramp, wandering around. Although he is hardworking, he is as poor as a church mouse. 1990, Feng Zhijiu followed millions of gold diggers to the Pearl River Delta, only to find that it was already overcrowded. He wanted to work in a factory, but the factory refused to accept him because he was old and had no skills. Feng Zhijiu was poor and bored, so he wandered around the factory area. When he saw all the workers running to the small shop on the street with lunch boxes after work, and there were hungry tramps on the street, his mind turned. How could he not open a small shop for migrant workers?
So he rented a private house as a kitchen, took two barrels of grain at noon and two barrels at night every day, and sold them to homeless people, so that he could earn 30 yuan all over the country. Soon, he scraped together 37,000 yuan, rented a 5-square-meter shop on Huangpu Avenue in Guangzhou, got a license, set off firecrackers and the fast food restaurant closed down.
When Feng Zhijiu's small restaurant closed down, it attracted many customers like flowers attract butterflies. The first move he made was to charge a low fee. At that time, the lowest value of fast food in Guangzhou restaurants was 2 yuan, but it was 1 yuan. If there is no venture capital, who will not come to 1 yuan for dinner! Feng Zhijiu worked hard for a month, and earned 2000 yuan after checking out. Later, he added tables, stools, tableware, hired temporary workers, broadened the facade, and sold powder for breakfast and rice for dinner every day, all for one yuan.
So there are more than 500 customers every day, at least as high as 1000. The subtlety of his making money lies in small profits but quick turnover. Each dish of 1 yuan actually doesn't earn money, but it can earn a few cents if it is planned. If you can sell 1000 copies every day, you can earn 300 yuan, which is 9000 yuan a month. A wanderer has become so good at operation. A few years down, Feng Zhijiu has been worth millions. Until now, his fast food price is still 1 yuan. People call him "1 yuan enjoys wealth".