1. Why did China Huarong fall on the road of expansion of Jinkong Group?

Poor management and broken capital chain.

1. Poor management: The expansion of Jinkong Group requires strong management ability and risk control ability, and the management team has problems in strategic decision-making, capital operation and risk control, which leads to the closure of the Group.

2. Broken capital chain: The expansion of Jinkong Group needs a lot of financial support, and the Group can't get enough funds in time, which leads to the broken capital chain and can't maintain normal business development.