Production capacity. For example, some domestic manufacturers, independent brands have little influence, technology
Insufficient investment in development, and no funds to build sales channels, products are sold in the market.
Not smooth, resulting in a large number of idle resources, including equipment resources and labor resources. he
As a main engine factory, it can make full use of idle resources and accumulate funds continuously. not bad
In order to learn foreign advanced technology and scientific management experience through cooperation with foreign companies,
At the same time, we can understand and be familiar with foreign markets, create our own brands for the future and compete for the international market.
Lay a good foundation.
When Whirlpool entered the China market early, it cooperated with Beijing Snowflake Group to produce refrigerators, and
Shenzhen and Ranbo cooperate to produce air conditioners, but both are "acclimatized". The root cause is that there is no
Familiar with China market. However, Whirlpool immediately changed its strategy and became the OEM of well-known domestic enterprises.
Production. A few years ago, Whirlpool OEM washing machines for Little Swan, and recently it OEM students for Kelon.
Produce washing machines. The whirlpool is so condescending that people are puzzled. Actually, it's Hui.
The genius of Poole is that it wants to digest excess capacity through OEM, and at the same time it can understand.
China market. This is the strategy of "foreign brand" internationalization and making a comeback in China market. Whilp
Some senior people have said that they produce two famous brands of washing machines in China through OEM, that is,
I want to convey the excellent quality of Whirlpool to the consumers in China.
From the above analysis, we can see that internationally renowned enterprises still do so in the process of internationalization, while China
Enterprises should pay more attention to harmony and efficiency when they participate in international market competition under the condition of congenital deficiency.
Use OEM strategy.
However, OEM is also a double-edged sword, which brings development opportunities to China enterprises.
This also makes China enterprises face the danger of losing their core competitiveness. Because the characteristics of OEM are:
Technology is outside, capital is outside, and the market is outside, including only production. Therefore, China enterprises are
The more ingredients others process, the fewer brands there are. Too much OEM, let China enterprises
Industry just stays at the lowest end of the enterprise chain, which makes the core competition represented by intellectual property rights and brands.
Competition keeps losing! One of the most important links for multinational enterprises to carry out OEM production for China enterprises.
The key point is that manufacturing outsourcing can readjust enterprise resources in the value chain.
Distribution structure, abandon the tasteless link with exhausted value-added potential and concentrate resources on self-construction.
Core competitiveness, which China enterprises lack. In the long run, this will be detrimental to ...
China enterprises participate in fierce international competition. Therefore, China enterprises must pass OEM.
Accumulate funds, increase investment in scientific research, cultivate their own brands and form the core of enterprises.
Competitiveness. Otherwise, only immersed in OEM production, while ignoring the construction of their own brands.
Can never really integrate into the international mainstream market.