1. Rough copy of trend picture
Some designers do planning, even the company's practical design planning, that is, draw up an outline of a story theme, plus a lot of trend pictures, plus some rough color planning, design description, product planning, which seems to have a lot of content, but it is actually a group of unorganized design elements. Simply pile up the planning of trend pictures.
Different designers will only receive different information from it and don't know how to achieve landing. Simply put, such planning is for "seeing", not for "using". Because a lot of information has not been interpreted, sorted out and summarized.
2. The theme story is compiled, regardless of the logic behind it.
This misunderstanding is that a brand should have a story, and a designer should have a story, so he makes up stories for the theme. The colors are incoherent, and even a single series of products has several styles in one band. There is no connection between themes, big themes and small themes, and there is no continuity.
Therefore, to set the theme, we should first consider whether it matches the brand style, and then consider whether there are suitable fabrics for such a theme story. Can colors fully express the theme atmosphere? There is also a shape and style, so that it can land well? Will the theme be the theme, and the product is the product, which is separated from each other?
3. The content is inconsistent with the product positioning.
Before planning, some designers did refer to a lot of fashion trends, looking for unfamiliar fashion elements, very special colors, fabrics rarely used in the market, special patterns, and even weird design concepts. This has come to an extreme.
Before planning, the most important step is to be clear: who am I? For example, small brands and big brands, such as specialized brands and comprehensive brands, such as wholesale development mode or brand development mode, such as design departments of three designers and design departments of 30 designers, such as buyer's design department or traditional design department. ...
Without its own positioning, the so-called "new things" are meaningless, and the standard of "new" must be measured in combination with the actual business situation.
For example, for mass leisure brands, where can "freshness" be reflected?
Do you think it is "novel" to copy weird styles and grandiose patterns? In fact, the key point for mass leisure brands to make impressive design schemes is not how many creative elements are used.
4. Fabric planning is too extensive
This link is very very important!
For example, fabric planning is a simple list, what kind, what type of fabric, what kind of fabric to make, and it's over. This fabric planning is just a list, and it does not explain clearly which fabrics are suitable for their respective categories in a guiding way. Without the basis of band planning, occasion planning and material thickness planning, designers absolutely don't know what to do after getting the plan.
For example, in the thin coat category in the legend, there are 8 kinds of fabrics to choose from, and what is used in what band? I don't know what to use in any occasion. I don't know what fabrics are different in thickness. I don't know what series and what is the main fabric of the sling? I don't know
In addition, such a simple "extensive" planning of fabric types can easily lead to the same or missing fabrics used by different designers, resulting in a lot of material waste and deviation from the planning direction.
5. Did not seriously consider the product structure
If the project is done wildly, but there is no possibility of landing, it is actually equivalent to not doing it. Everything should return to reality. You don't know how to do this project until you know what resources and teams the company will equip you with. On the basis of existing manpower, financial resources and material resources, you can complete the planning objectives.
Commodity structure planning, including color proportion structure, series band structure and structure with commercial attributes.
SKU structure plan, price and cost structure, etc. It is formulated by the polychromatic rate of business attributes of category style. The output commodity structure needs to correspond to the management and control process of design and development. Consider the application of structural planning in the design and development stage as much as possible, and how designers can transform digital structure into visual style structure. This process becomes simple and easy.
Designers should try not to worry too much about reasonable structural combination, which is an important issue to be considered in design planning.
6. The content of the planning framework is too dead to give play to.
The content of planning should be to grasp the big and let go of the small, design guidance and free play in parallel, design principles and design techniques in parallel. Some schemes directly list style pictures and require designers to copy and develop according to the style of pictures. This problem is actually bigger. In fact, the planning content should be instructive, not imitative, and the planning perspective and the designer's development perspective should be related, but divergent and expandable.
7. There is no design guidance.
In the process of design planning, the reason why we should do well the style induction, key collocation and collocation effect in the project case in advance is to guide the exhibition design in advance and play a demonstration role.
The key point here is to clarify the elements and skills that need to be emphasized and emphasize the design principles. An executable and implementable scheme is not only to list the elements, but more importantly, it should have contents to guide the design, and it is best to summarize how to apply the design points to the planned categories point by point. Only in this way can the key categories, key details, key processes listed in the scheme be combined with the application of actual products, and the designer will have a very clear sense of direction after getting the scheme. It's like drawing a circle, which is outside the circle and which is inside, which is clear at a glance.