What is the monthly index of China Mobile?

1. From the perspective of assessment, China mobile indicators can be divided into KPI indicators (key indicators) and non-KPI indicators. KPI indicators are allocated and decomposed according to the organizational structure of group companies, provincial companies, municipal companies and county companies, and which indicators are included in KPI assessment according to market development strategy. Although non-KPI indicators are not included in the assessment, companies at different levels will make their own decisions according to local actual conditions. For example, the number of customers has not developed well, which can be completed through promotional activities. Then this specific activity indicator may not belong to the KPI indicator system, but it will promote the completion of KPI or strengthen local weaknesses.

Secondly, in terms of importance, China mobile indicators can be divided into strategic indicators and normalization indicators. For example, value-added services are the future development trend. Although the scale is not large in the short term, it does not contribute much to income, but it determines the future market segmentation, so it must be included in the assessment. Then this indicator is a strategic indicator; For another example, customer development is the basis of any market development, and it is a commonplace indicator, so this indicator can be said to be a normalized indicator.

Third, from the perspective of department classification, it can be divided into network indicators, market indicators, financial indicators and basic management indicators.

Four, the classification and division of any index, it is impossible to have a complete boundary. Indicators can be strategic indicators, standardized indicators and KPI indicators.

Let's say five.

1, the market index. Revenue completion rate, total number of customers, new customers, net increase of customers, new net increase rate and off-grid rate; Increase customer market share, net increase customer market share; High-end customer retention rate and so on; Value-added business indicators; Too many channel indicators and so on.

2. Financial indicators, net profit rate, EBITDA rate, etc.

3. Network port indicators, dropped call rate, connection rate, traffic indicators, etc. , too much,

Six, indicators, must be equipped with the corresponding index calculation formula, interpretation and statistical caliber, and this caliber can be changed.

That's all for now. There are too many things in it. By the way, index assessment is a double-edged sword, so I won't go into details, and you will understand it slowly.

Finally: 1, the above things are generally used by marketing managers; 2. If it is a grassroots, just know about it; For the front desk staff, the monthly indicators are the tasks assigned to you above, such as how many users (numbers) you are allowed to develop in a month, how many value-added services you use, and so on. To put it bluntly, hehe, it's above. Decompose some indicators on front-line employees to complete.