At the same time of enterprise development, we should attach importance to brand development, just as the president of Coca-Cola said, "If one day, I have nothing, but as long as I have the brand of Coca-Cola, I can re-develop another Coca-Cola company with the same brand." With the success of China's entry into WTO, it is difficult for any property management company to develop healthily in the market unless it establishes its own brand.