Shouldering the historical mission of exploring local financial reform and development and promoting local regional economic development, Qingdao Bank, a city cooperative bank of Qingdao, has experienced the nirvana of "surviving in adversity and adjusting development", especially since 20 10, with the development goal of "reaching the norms and standards of listed banks", Qingdao Bank has persisted in reform and innovation, adhered to the bottom line of risks, strengthened management and accelerated development.
Since 200 1 Haier Group became a shareholder, Qingdao Bank has made several rounds of capital increase and share expansion, actively introduced outstanding investors at home and abroad, and took this opportunity to continuously improve the ownership structure and corporate governance mechanism. By the end of the first quarter of 20 15, the total share capital was 31.1200 million shares, and the total assets were 1.56 1.63 billion yuan. Short-listed in Banker, a Fortune 500 bank.
With the rapid economic development of Qingdao and Shandong Province, with the care and support of customers and all walks of life, Qingdao Bank has maintained a good momentum of rapid and healthy development, its business scale has been growing, its economic benefits have been continuously improved, and its asset quality has been steadily improved.
According to the cross-regional development strategy formulated by the Bank, Qingdao Bank has steadily expanded its business network and grown from a city commercial bank to a regional commercial bank with certain competitive advantages and influence. At present, 80 branches, 65 self-service banks, 358 self-service equipment and more than 2,500 employees have been established in eight cities including Qingdao, Jinan, Dongying, Weihai, Zibo, Dezhou, Zaozhuang and Yantai. The Bank took the lead in setting up private banks and wealth centers among the national city commercial banks (March 2065438 +0 1) to provide professional, innovative and exclusive financial services for high-net-worth customers, including public and private, investment and financing, and integration at home and abroad. The Bank has established various convenient and preferential service channels, such as online banking, telephone banking "400-66-96588 (National)", "96588" (Qingdao) and SMS service, and established correspondent bank relations with more than 580 banking institutions in many countries and regions around the world to provide customers with high-quality and efficient financial services.
Bank of Qingdao firmly grasps the pulse of local economic development, gives full play to the characteristics of independence, flexibility, quickness and localization, actively explores the road of management reform and innovation, and continues to grow rapidly in the highly competitive banking industry and gradually stands out. In terms of business management, management innovation activities such as "I found it today", "I visited it this week" and "I summarized it every month" have been carried out, and the basic management level has been greatly improved through daily suggestions and suggestions from employees of the whole bank, weekly visits to the front line by leaders of various units and monthly plans. Vigorously advocate the cultural concept of "leaders care for employees, and the Head Office cares for the front line", and carry out thematic cultural construction such as care, service, risk and execution, effectively stimulating the development vitality of the whole bank and enhancing the coordinated development of the whole bank. Launch employee team building plans such as "Returning to China Plan", "Bole Plan" and "Candle Plan" to encourage employees of the whole bank to find, recommend and cultivate talents for Qingdao Bank; Special risk control management modes such as virtual branch, internal control review and "May 3rd Project" have been introduced, and no cases have occurred for many years. Since 2007, the regulatory rating has been Grade II (the best level in China) for many years. Establish and improve three service teams of lobby manager, financial manager and wealth management, popularize three standard services of "two-stop, five-tone service and two-hand delivery", implement a two-level assessment model of "skills training+certificate", introduce first-class experts to provide "1+ 1+N" value-added services, and form a "ubiquitous humanistic care" network. In terms of product innovation, we continued to introduce measures to benefit the people, serve customers and serve local areas, took the lead in implementing the policy of raising the benchmark deposit interest rate by 65,438+00%, actively promoted trade financing businesses such as structured order financing, official insurance and chain financing, cooperated with Qingdao Science and Technology Bureau to launch technology and finance service model with innovative small and medium-sized enterprises as the main service target, and cooperated with Qingdao Communist Youth League Committee to launch "Qingyi Loan" business to support youth employment and entrepreneurship loans. According to the actual situation of cultural and creative enterprises, we will provide convenient, fast and one-stop services and financial support, and jointly launch the popular bank card brand "Jinqiao Dust Card" with Qingdao Red Cross Society to exclusively undertake guaranteed loans for laid-off workers. We have successively launched "three rural" farmers' guaranteed loans, fishing boat mortgage loans and growers' guaranteed loans, so that credit can "timely rain" to solve the "drought" of funds, and have successively invested hundreds of billions of credit funds to support residents to buy houses, obtain employment and support agriculture.
The product is a boat and the brand is a sail. Bank of Qingdao attaches great importance to brand building, and its series of brand activities have attracted wide attention from all walks of life because of its vivid and fruitful performance. 20 10 Qingdao bank changed its name VI, and the new brand logo with red as the main color and blue as the supplement attracted attention. The warm and friendly new service concept effectively conveys the brand-new positioning of Qingdao Bank. 20 12 with the continuous improvement of service level and social influence, Qingdao bank became the only cooperative bank of Qingdao world horticultural exposition on 20 14, and took the lead in launching green theme financial IC cards in China. Through the title of 20 12 Asian Badminton Championship, Qingdao International Beer Festival and other world-class event platforms, the brand influence has been effectively enhanced. At the same time, we will strengthen the management of intellectual property rights, apply for registration, and launch a series of business brands such as Tradelink, Qingyi Loan, E-educated Youth Bank, Hairong Personal Loan, Hairong Wealth and Fresh Service.
Combination is beneficial to both sides, and harmony is a win-win situation. Bank of Qingdao actively joined various financial organizations and strengthened various cooperation with peers. At present, he is a member of national debt association of china, China Interbank Market Dealers Association, China Payment and Clearing Association, director of Asian Financial Cooperation Alliance, director of China Financial Ideological and Political Research Association, director of Shandong Enterprise Federation, and president of Qingdao Banking Association. In order to give full play to the advantages of corporate banks, Qingdao Bank has been exploring and practicing the development model of "interface banks" since 20 12, and actively carried out various financial cooperation with domestic and foreign commercial banks, insurance companies, securities companies and other financial institutions.
In recent years, Bank of Qingdao has made outstanding performance in the complicated and severe situation and won wide acclaim from all walks of life. He has successively won the China Banking Regulatory Commission's "Research Achievement Award for Banking Information Technology Risk Management" (the only city commercial bank that won the award), the second prize for the 18th National Enterprise Management Modernization Innovation Achievement, the Golden Dragon Award for the most innovative small and medium-sized bank of the year, the Golden Cicada Award for the best management innovation bank, the Golden Diamond Award for the best city commercial bank and many other awards, and won the World Bank.
With the construction of Shandong Peninsula Blue Economic Zone rising to the national strategy, the surging blue economic wave has created brand-new opportunities for the future development of Qingdao Bank. As a head office-level corporate bank going to the whole country, Qingdao Bank is striving to build a distinctive "blue bank" with the direction of serving the development of Shandong Peninsula Blue Economic Zone.
Warm and assured, we will work harder. In the future, Qingdao Bank will adhere to the code of conduct of compliance, professional governance, innovation and technology coercion, improve corporate governance, optimize management processes, highlight business characteristics, enhance customer experience, build superior brands, achieve scientific and steady development, create maximum value for shareholders and stakeholders, promote economic development and social progress, and strive to become a major bank supporting the development of Shandong Peninsula Blue Economic Zone and a characteristic bank with enthusiastic service, solid wind tunnel and excellent technology.