Yimutian is a pure mobile company, focusing on the operation of agricultural production and marketing contract information. The company has more than 20 million registered users of APP, and has carried out three rounds of ABC financing, with strong financial strength. In contrast, benefiting farmers. Com is a mobile APP that was transformed from an agricultural portal before, with few registered users and no excessive funds to develop customers, mainly relying on the support of the government. Therefore, from the perspective of user scale, financial strength and commercialization maturity, an acre of land is better.