Giordano was founded in 198 1 year and listed in Hong Kong in 199 1 year. At first, the company only did wholesale business. 1983, it opened a retail store in Hong Kong. During this period, Giordano adopted the policy of "value for money" and strived to improve the quality of customer service. Based on these two long-term policies and the efforts of all staff, Giordano's sales network has been expanding and the sales volume has been rising. Giordano continues to maintain the number one sales volume of casual wear in Asia. Nowadays, Giordano has spread all over Hong Kong, Macau, South Korea, Taiwan Province Province, Singapore, Malaysia, Japan, Philippines, Thailand, Dubai, New Zealand and other Asian countries and regions.
National service
From 1992, Giordano began to develop the China market, which was the first "exclusive store" in China. Through continuous attempts and efforts, in addition to the direct stores in Shenzhen, Guangzhou and Dongguan, there are franchise stores in more than ten provinces across the country, and the sales results are very satisfactory. The franchisees who cooperate with Giordano have more and more stores, which have not only been recognized by consumers, but also achieved the effect of fame and fortune. According to the survey, Giordano has both fame and fortune.
Giordano plans to develop franchise stores in the future, and in line with the principle of providing consumers with "value for money" products and quality services, it will provide quality services to compatriots in all corners of the country. In 200 1 year, Chinese mainland replaced Hongkong as Giordano's main market. Four principles of "one"
Since the establishment of 1990, Giordano has been trying to expand the market with the four principles of service, speed, simplicity and quality.
Service: immediately solve problems for customers and adhere to the highest service.
Quality: Maintain Giordano's excellent service spirit.
Speed: Continuously introduce advanced computer technology, network with various specialty stores, provide the fastest and latest information, and make the fastest response to market changes.
Simplicity: Eliminate all complicated operating procedures and operate in the most direct, simple and effective way.
Quality: Adhering to the principle of "value for money", strict quality inspection and continuous improvement of product quality are Giordano's marketing strategies. "I" service code
All signed contracts must be filed with the Industrial and Commercial Bureau in accordance with the provisions of trademarks in People's Republic of China (PRC) and China. All specialty stores must meet the business license and various related documents required to operate Giordano specialty stores.
Documents required by each unit
Weiteng international co., ltd. huwei ocean transportation enterprise co., ltd. specialty store
Giordano's trademark registration business license business license
Trademark licensing contract tax registration certificate tax registration certificate
Different regions may need different documents.
(When opening a store, the regional representative will check whether the business license is consistent with the signed name and business scope. )
Second, taxation.
1, trademark use fee
Wei Teng International Limited authorized Wei Ocean Shipping Co., Ltd. to collect trademark use fees from specialty stores on its behalf. Before the exclusive store pays the trademark use fee, it must pay the relevant items at the local tax office on behalf of Witten International Co., Ltd., and give the bureau receipt to Witten Ocean Shipping Co., Ltd., and Witten Ocean Shipping Co., Ltd. will pay the trademark use fee after tax deduction to (Hong Kong) Huwei Enterprise Co., Ltd. ..
2. All exclusive stores must pay taxes independently according to the tax laws and regulations of People's Republic of China (PRC).
Service management
Service concept service standard
Service 3 rd ring road
Good customer service is:
Meet customers' needs and expectations
Excellent customer service is:
Exceed customers' needs and expectations
Not only to meet the needs and expectations of customers.
Service achievement evolution wheel
The characteristics of "one"
1, the evolution of service achievements will continue to expand outward.
2. Today, customers think it is an additional service achievement, which will gradually become the expected service achievement due to the improvement of competitors' services, personal service essentials or changes in the environment.
3. If we just maintain the current service level, we will not strive for progress, but with the improvement of customer expectations, if we don't advance, we will retreat and gradually fall behind.
Therefore, we should constantly look for the potential of value-added to maintain Jordan's leading position in the service industry.
Customers enter the store.
Main purpose: to buy satisfactory clothes.
General requirements: there are different goods and sizes in the store to provide choices.
Expected results: the store is clean, the goods are beautifully displayed, the service is thoughtful, the required product knowledge is provided, customers are helped to make their own decisions, and they are satisfied with "value for money".
Additional achievements: the waiter can pay attention to customers and provide thoughtful and sincere service, which makes him feel "value for money".
Value-added potential: constantly looking for new methods and directions in order to bring customers surprises again and again.
How to bring unexpected surprises to customers?
For example:
When the goods bought by the guests are out of stock, you can register the phone number and address of the guests, and immediately notify the guests or arrange delivery when the goods are available.
(2) When guests carry a lot of things, they can take the initiative to wrap them with Giordano, which is convenient for guests to shop. You can also take the initiative to help them put them near the cashier's office and bring them back after buying things (but remind them not to put valuables).
Second, address guests by their surnames, especially regular customers.
Pictures of "Four" and "Tears Paper"
1. When it rains, you can pass the paper towel to the guests with raindrops on them.
2. If you see children eating, you can also give them paper towels.
3. paper towels must also be given if requested by the guests.
Customer service standard
"A" initiative to provide services
Goal: Pay attention to customers, welcome customers and provide services actively.
(2) according to customer demand to sell goods
Objective: to obtain customer information, reach a tacit understanding with customers and meet customer requirements.
Employees are Giordano's most important assets. Only happy employees can have happy customers.
This brand, which is famous for its casual wear, requires you to wear it not only on your body, but also on your hands. Giordano launched the watch series for the first time and made its grand debut in Hong Kong in early September of 20001. The local agent also introduced this watch at the first time, so that Singapore customers and Hong Kong people can watch this watch simultaneously. One of the secrets of Giordano's success is to bring the most novel design to teenagers at popular prices. Therefore, this brand targeted at young people, while entering the watch industry, is also moving towards popularization and popularization.
In terms of price, Giordano watches are more competitive than similar brands, but in terms of texture, they are definitely worth the money. You will not lower the requirements for watch quality just because you want to lower the price.
Giordano can keep up with the pulse of the times in style and design. With Giordano, you can not only master the accurate time, but also catch up with the trend and show the sense of the times on your wrist.
Giordano Watch has launched several series of watches, and the surface design, color, strap material and selection are also diversified. Whether you are conservative, college, sports or small family, it must capture your heart.