Playing Pinyin: huí fàng refers to playing from an existing and recorded audio source, which is what we usually call "playing".
Youku is a video playing platform, which was launched by He Yi Network Technology Co., Ltd. on June 2, 2006. It is one of the top five video networks in China (iQiyi, Sohu Video, Tencent Video and Mango TV).
2010 65438+February 8, Youku was listed on NYSE; On April 6, 20 16, Youku was wholly-owned by Alibaba Group.
Now it is one of the core businesses of Alibaba Group's digital media and entertainment business, and also a part of Alibaba Group's "double H" strategy.
Youku is the leading video sharing website in China and the first brand in online video industry in China.
Youku takes "the fastest is king" as its product concept, pays attention to user experience and constantly improves its service strategy. Its unique product features of "quick play, quick release and quick search" fully meet the growing diversified interactive needs of users and become the leading force of domestic video websites.
In 2007, Youku.com first proposed that "photographers are everywhere" and advocated that "anyone can be a photographer".
The wave of filming culture that caused the whole people to shoot wildly has a strong response. After many times of shooting video theme relay and shooting training camp, Youku has now become a gathering camp for Internet photographers.
Since its official operation on June 5438+February 2, 20061,Youku has maintained its advantages in many aspects, taking the lead in the domestic video industry, and its performance has developed rapidly.
In July, 2007, internet society of china released the Internet survey report of China in the first half of 2007, which showed that Youku was deeply loved by users and its brand awareness was ahead of other websites in the same industry.
On August 29th of the same year, Youku.com was selected as one of the "Top 2007 Most Potential Technology Venture Capital Companies in Asia 100" and became the only video website to win this honor.
On June 5438+February, 2007, ac Nielsen Company, a well-known research organization, announced that the daily broadcast volume (vv) of Youku video was the first to exceed 1 100 million, and the daily number of independent visitors (uv) exceeded 1.2 million.