The law of "survival of the fittest" applies not only to nature, but also to the automobile field. In the development history of the automobile industry in 130 years, many automobile brands have grown from obscurity to today's industry leaders, and all brands have changed from household names to delisting. Today, Dr. Che will take stock of these car brand stories together.
Audi Audi
Established in June 1909 16.
Audi is one of the oldest automobile manufacturers in Germany. Starting from 1932, Audi began to adopt the four-ring logo, symbolizing the automobile alliance company formed by the merger of Audi, DKW, Hodge and Rover. Because the company is formed by the merger of four companies, each ring is a symbol of one of them, and the four rings are close to each other, which means that the four companies are equal and closely United.
Saab automobile
1944 entered the automotive field.
Although Saab has been delisted for many years, we can often hear some news about Saab from other car companies. For example, in the first two years, Evergrande used Saab's related technology when it entered the field of car building. In fact, Saab was not an automobile manufacturing company at first, but an airplane manufacturing company in Sweden. Really entered the automotive field in 1944.
Saab's early development road was very smooth, and many models were launched one after another just after it was listed, which had a high reputation in the 1950s and 1970s. 1976, Saab applied turbocharged engine to Saab 99, and undertook the important task of popularizing turbocharged engine.
Unfortunately, the oil crisis broke out that year, and the development of the automobile industry was in trouble again and again, and Saab automobile also came to a standstill. It was not until it was acquired by GM in 2000 that it finally got the opportunity to produce on the same stage as Chevrolet. But at this time, Saab lost its research and development ability, and therefore lost its brand personality.
Mercedes-Benz
1883, Mercedes-Benz Automobile Company was established; 1890, Daimler automobile company was established; 1926, Mercedes-Benz and Daimler formally merged.
1June, 909, Daimler applied for registration of "Trident Star" as the symbol of automobile, symbolizing the mechanization of landing, water and air. 19 16 added a circle around the three-pointed star, with four small stars embedded above the circle and the words "Mercedes-Benz" written below. "Mercedes-Benz" means happiness, which means that the cars produced by Daimler will bring happiness to the owners. Then 1926, Daimler merged with Mercedes-Benz, and the star logo and Mercedes-Benz ears of wheat finally merged into one, with the words Mercedes-Benz below. Later, the ear of wheat was changed into a ring, and the word Mercedes-Benz was removed, which has continued to this day.
Mercury automobile
Born in 1983
Mercury automobile is an American automobile brand, which was born in 1983. The 1 model produced by Crystal Automobile was a luxury car, which was also very popular in the American market at that time. Later, muscle cars became popular in the American market, and Mercury began to build muscle models with full bodies, which attracted a lot of attention at that time. By 1993, Mercury achieved an annual sales volume of 480,000.
However, the good times did not last long. After entering the 2 1 century, the development of Mercury automobile entered a state of stagnation, and the speed of vehicle renewal became slower and slower, and finally it was reduced to the point of OEM for Ford. In 20 10, Ford closed the production line of Mercury, and there was no such person in the automobile market since then.