The core business is strategizing.
Nanjing xinjiekou Business Circle is the most prosperous business district in East China, which has gathered many well-known large-scale commercial enterprises and attracted the top 500 enterprises in the world to seize the beach. China Merchants Group Nanjing Center Store is located in the core area of Xinjiekou business circle, with a business area of 60,000 square meters and more than 6,543,800 kinds of goods. Taking "fashionable life, warmth and joy" as the business orientation, we strive to build a modern fashionable shopping place integrating shopping, leisure and entertainment functions to meet the needs of various consumer groups and become one of the most well-known large-scale comprehensive shopping malls in consumers' minds.
The company pays attention to exploring brand advantages and forms alliances with many well-known brands at home and abroad to present a warm and fashionable shopping environment for consumers. At the same time, the pace of adjustment is accelerating, and the business structure, commodity structure and brand grade are further optimized and adjusted, which fully reflects the differentiation, personalization and characteristics of the company's operation. The company aims to be creative, distinctive and influential, and cooperates with various novel and unique theme marketing activities to effectively gather popularity and boost performance growth. The company adheres to the service tenet of "customer satisfaction is our eternal pursuit", gathers popularity with enthusiastic service, stabilizes customers with brand-new attention, promotes marketing with modern concepts, and promotes management with technological innovation. There are more than 600,000 VIP customers in the Group and 220,000 VIP customers in Nanjing Central Store. A stable source of customers has become a great help for the company's promotion.
Steady expansion, opening and closing.
The goal of the group company is to turn Nanjing Shangzhong into a century-old chain brand and become a benchmark brand of modern service industry. Therefore, the new coordinate of the group company's leap-forward development has been established, with department store retail as the core, chain department store as the basic business, warehouse supermarket and urban complex as the focus, and the synchronous development strategy of "connotative growth and extensional expansion" has been vigorously implemented.
The company focuses on its core business, actively expands chain department stores, strives to build a platform for the development and expansion of chain department stores on the basis of comprehensively enhancing the core competitiveness of Nanjing Central Store, enhances the comprehensive strength of group companies, and creates a new situation of diversified development of enterprises. The Group has developed seven chain department stores: Nanjing Central Store, Nanjing Pacific Store, Huai 'an Store, Lianyungang Store, Shandong Jining Store, Xuzhou Store and Henan Luoyang Store. Relying on the investment and financing resources, human resources, information resources, management resources, brand resources and social resources of the group company, all chain department stores have maintained a certain proportion of compound growth, and made breakthroughs and improvements in core competitiveness such as sales scale, management quality and management control, which has promoted.
Vision planning carries the future.
Create a first-class chain brand in the industry and be the "hub" of a century-old evergreen foundation. In order to achieve this long-term development goal, the company will firmly grasp the strategic opportunity period of the new round of market development, focus on the working ideas of "defining objectives, adjusting structure, integrating resources, optimizing processes and integrating culture", fully promote the process of grouping, chaining and socialization, focus on the core main business, expand the scale of the group, and continue to expand new projects of chain department stores and urban complexes; Deepen technological innovation, improve system functions, build a scientific and efficient group-level information management platform, and constantly improve the specialization, standardization and informatization level of chain department stores; Implement industry-related operations, actively and steadily develop commercial real estate, effectively promote the construction and operation of urban complexes, and create new profit growth points for the company; Continuously improve the overall scale and management quality of the group company, realize the overall coordinated development, thus maintaining the sustained and steady growth of the company's economic indicators, making the group company a modern group with super competitiveness and maintaining a leading position in the region and industry.
From 1936,
Endless glory spanning all periods.
The Central Shopping Mall is the core of China's first business district.
Accompanied by the ancient city of Nanjing,
Witness the changes of the times with outstanding performance,
With a cross-century heroic spirit,
Show a new and vibrant track.