I tried to be bigger and stronger countless times, but I was beaten back to my original shape countless times. The money earned before is constantly lost on the way to expand the scale. So many bosses have been doing business for so many years, and their business is constantly doing it. Enterprises are still in the original scale, and there is always no money in their hands, not only no money, but also a lot of debts.
Why can't an enterprise continue to grow? Can't continue to grow? Why can't the company make money? Why can't things be done well? There is no way to make money or talk about things. Because things are done by people and money is earned by people, and no one talks about money and things, money and things will cease to exist. People are the most important factor in an enterprise. Without people, an enterprise will cease to exist.
Let's study the people in the enterprise. Who are the people in the enterprise?
An enterprise can be divided into several groups: founder, founding team, shareholders, employees, upstream and downstream, and customers.
There are four reasons why enterprises can't do much:
First,? Shareholders and creative teams can't keep following.
Second, employees can't keep following.
Third, the upstream and downstream cannot continue to follow.
Fourth, customers can't keep following.
1. Shareholders, the creative team cannot continue to follow up.
The establishment of an enterprise, the shareholder team and the founding team determine the ceiling of an enterprise, so it is necessary to design a business model and an enterprise should continue to grow. Need resources, need funds, need wisdom. If our enterprise can let shareholders and more shareholders continue to invest in us and give us more funds, resources and wisdom, can such an enterprise be small? If an enterprise has wisdom, money and people, what kind of company is still important at this time? If an enterprise has money, people and wisdom, it can do anything.
An enterprise can't do much, because it is worthless, so without the continuous investment, resources and correct wisdom of shareholders, can such an enterprise be bigger and stronger? It's hard, but what do most founders think? I am afraid that if I divide the shares, I will earn less money. Everything depends on yourself, everything depends on the boss. Can the enterprise grow bigger?
Therefore, we have no certain way to retain good shareholders and attract more shareholders to invest. On the contrary, we are constantly fighting within ourselves, and shareholders are constantly withdrawing capital and withdrawing shares, so this is one of the reasons why enterprises cannot become bigger and stronger.
2. Employees can't always follow.
Employees can no longer follow the company. When employees first enter the company, their ability, experience and matching degree with the company are relatively weak, or they are just students who have just come out of a school. When an employee is continuously trained by the company, his ability and experience become stronger, and his social resources become more and more, he will say goodbye to the company. Therefore, many companies are the Whampoa Military Academy. They keep training people, but they just can't keep them. We must know why the more capable employees are more likely to leave. Because there are many opportunities outside, talents are more likely to be dug, and talents who are not talents are not dug.
What happens when a talent leaves your company? This talent should start his own business, or go to a competitor. In any case, if you have an opponent, you will also dig people from your company and pry your company's customers. They have no choice. They know your company like the back of their hand. They all know the weaknesses you don't know, which is a fatal blow to the company. I personally trained a lot of competitors, so the company has been recruiting people, and then I can't keep them, so the company is desperately cultivating competitors, so the company's talents have been losing, so the company has been only a few people, but there is no one who can help you solve the problem.
3. Upstream and downstream can't be continuous and random.
The upstream is our suppliers, and the downstream is our distributors, agents and retailers. If our upstream can't provide us with better supply and more competitive supply, then we have no advantage in cost and quality. Then how can we ensure our advantages in cost and quality? There are also our downstream agents, distributors and retailers. If they can continue to follow us, can our business be bad? Small business means buying and selling. Some people buy it, others sell it. If more and more people help us sell, our performance will get better and better.
4. customers can't keep following.
We spent a lot of time, made a lot of advertisements, made a lot of promotions and developed customers, but? The customer bought it once and then stopped coming. A company keeps developing new customers and losing old customers. The number of customers has not increased continuously, so the company's performance is still the same.
Moreover, the cost of developing customers is rising, and it is very difficult to develop new customers. But it is relatively easy to maintain old customers, because there have been transactions and trust. As long as the service is good and the old customers are well maintained, more and more customers will be brought.
?
Finally:
If a company can't keep shareholders, resources and funds, old employees, upstream and downstream, and customers, then no matter what the company does, it still can't grow up.
How can a company grow bigger?
Shareholders, resources and capital can be continuously increased, while capital and resources are unchanged. The more capital shareholders and resource shareholders, the more money, resources and talents this enterprise has.
The same is true for employees. With the development of the company, talents attract talents, which makes the company more and more talents.
The same is true for upstream and downstream. Upstream provides us with better and more competitive products, and then downstream can find more people to sell.
The same is true for customers, how to retain customers and increase new customers, instead of developing customers and losing customers at the same time.
Pay attention to these four points, the enterprise will grow bigger and bigger, and doing business is a matter of being a man. It is not easy to cultivate a person, develop a customer, find a shareholder to invest and find a channel provider. But destroying one is too easy. Actually, let's think about it. Are we destroying mankind? Actually, it's not. What we destroy is our enterprise and our country.
So don't wronged any party, let employees and agents gradually become talents, and then gradually become the pillars of the company and shareholders, not only with treatment, but also with honor, so as to turn the cause into a career. Customers will continue to buy from us after buying from us. As long as customers have needs, they can think of you, and people around customers will introduce more customers, and some customers will eventually become our distributors and even shareholders, so as to make the enterprise last forever.
With more and more shareholders, more resources and more funds, a company has more and more people to help us sell, more and more talents, more and more customers, and the company will naturally grow bigger and bigger, without considering making money. Naturally, the pots and pans are full!