Since the establishment of Yuan Qi Forest, Yuan Qishui, Burning Tea, Fruit Daily Tea, Bodybuilding Tea and Pet Muscle Collagen Water have been launched successively, and each product focuses on "0 sugar and 0 fat". In 20 18, the sales of Yuan Qi forest was only 200 million yuan, and in 20 19, the sales reached 700 million yuan. According to insiders, according to the growth rate of Yuan Qi forest, it is estimated that the sales will reach 2 billion yuan by the end of 2020.
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Xu, an expert in strategic positioning and founder of Jiude Positioning Consulting Company, believes that Yuan Qi Forest can become popular in just four years because its products focus on "0 sugar and 0 fat", which conforms to the development trend of beverages and the consumption habits of young people.
Different from sugary energy drinks in the general market, special-shaped energy drinks are mainly "0 sugar and 0 fat", which is rare in the field of functional drinks. In 20 18, COFCO and Dutch Refresco jointly launched bigbang, an energy drink with Guarana flavor. 20 19, talons push out white pot talons. Both products focus on "sugar-free" and "zero calories".
Although it is in line with the current trend of "no saccharification" of beverages, the above two products are not the mainstream products of energy drinks.
Is there "energy" in the sugar-free vitality forest?